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Entries in consumer behavior (2)

Wednesday
Jan232019

Why Spotify Is A Win For Artists And Listeners

We have been hearing about Spotify and how it’s evil and unfair for a few years now. The thing is, it is the number one used streaming app and my personal belief is that it is simply the best one out there right now. There are a couple of main points that I was to discuss, so let’s get into it.

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Thursday
Nov192015

Nielsen's Music 360 Report

By Spencer Ritchie from Berklee’s Music Business Journal, thembj.org. 

Nielsen recently published its annual Music 360 Report, detailing consumer spending in music, especially subscription services. According to Nielsen, the appetite for music in the United States is high. Apparently, 91% of the US population is listening up to 24 hours of music a week, a much larger number than reported for similar surveys in the 1990s.

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