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Entries in Content Marketing (2)


5 Steps To A Successful Content Marketing Campaign For Record Labels

With the evolution of streaming platforms, the music industry landscape is in a constant state of flux and the role of record labels has been questioned. With a heritage in producing records, it’s been hard for labels to adapt to the issues of diminishing production costs and recorded music revenues. In my opinion, the solution here lies in marketing.

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The Music Industry’s Guide To Content Marketing

Many marketers are calling 2016 the year of Content Marketing. It’s the hottest conversation starter amongst media folks. But is the music industry plugged into this chatter? With the Content Marketing industry expected to balloon to over $5 Billion in 2016, the answer should be definitively ‘yes’. Unfortunately, the Music industry tends to fall behind the curve of innovative digital trends. Don’t know where to begin? Check out these tips below to jumpstart your content strategy and stay ahead of the game.

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