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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in Control the Chaos (1)

Monday
Nov012010

New in MTT Open: Hyperlinks, Pay to Play, Face the Interface, and Are You Really Selling Music?

Are You Really Selling Music? Nate Talbot poses a simple, yet powerful question: What am I selling? The post tells the story of Ray Kroc who helped McDonald’s become one of the largest fast food chains in the world. According to Kroc, he was in the real estate business because every McDonald’s was located in a high traffic area. The point that Nate is trying to make is: YOU are the product. Artists connect with fans through their music and their stories

“Music is more than a series of notes that someone enjoys hearing. Music, unlike any other medium, is something that consumers make personal.” (Read on )

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