New in MTT Open: Hyperlinks, Pay to Play, Face the Interface, and Are You Really Selling Music?

Are You Really Selling Music? Nate Talbot poses a simple, yet powerful question: What am I selling? The post tells the story of Ray Kroc who helped McDonald’s become one of the largest fast food chains in the world. According to Kroc, he was in the real estate business because every McDonald’s was located in a high traffic area. The point that Nate is trying to make is: YOU are the product. Artists connect with fans through their music and their stories

“Music is more than a series of notes that someone enjoys hearing. Music, unlike any other medium, is something that consumers make personal.” (Read on )

Click to read more ...