The key to establishing yourself online and within your niche, is building a strong brand. Unfortunately this is far easier said than done. The process of designing, building and nurturing a new brand means you have established:
- A unique voice
- Consistent compelling content
- A trustworthy reputation
The problem for most comes down to the simple fact that there is no single path to achieving any one of these things. And yet, you need to achieve them all in order for your brand to blossom.