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Entries in digital marketing (11)

Wednesday
Mar222017

High-Integrity Strategy For Artists Who Hate Selling And Email Marketing

This article is actually a lesson from Let Fans Pay You, a course that outlines essential automated marketing strategy for artists, entertainers and their management companies. Click here to get this 5-part course delivered to you free of charge.


In this lesson of Let Fans Pay You, I’m going to explain the awkward tension every artist feels when it comes to email marketing and the strategy for alleviating that tension altogether.

That tension? Selling to your email list.

Click to read more ...

Tuesday
Oct112016

Music SEO: Know Your SERPs

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

SERPs? It stands for “search engine results pages”.

Simple enough. Got that out of the way.

If you’re a musician, especially one who cares about your SEO, then SERPs matter a lot to you. We’re going to focus on Google in this post because that’s where most people go when they search.

Click to read more ...

Sunday
Aug282016

17 Ways To Promote Your Music Online

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

When it comes to promoting music online, there are far too many channels, networks, forums, platforms, apps and communities for musicians to be involved with to be present on them all.

So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bare the most fruit.

How are you to know which platforms are most likely to lead to success?

Click to read more ...

Friday
Jul012016

4 Online Marketing Mistakes Musicians Make

This article originally appeared on the Sonicbids Blog

The internet has allowed artists to reach millions of fans and grow their careers with a click of a button. While, for some, the web has been a boon for music promotion, many musicians make pivotal online marketing mistakes that prevent them from breaking out and building a successful career. Here are four of the most common mistakes to avoid. 

Click to read more ...

Friday
May272016

Why Is The Music Industry Not Selling Music Like Hollywood Sells Movies?

What would happen if a blockbuster Hollywood movie went straight to TV, bypassing cinemas, DVD and cable networks? In the world of music there are no channels to ‘cinema’ release an album at the moment.

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Thursday
Apr212016

How To Advance Your Music Career In A Digital Age

Being a musician these days is tough! Back in the good ‘ol days, artists just had to worry about learning their craft and booking shows, hoping to get radio support along the way that could eventually get you signed to a label. But today things have gotten a bit more complicated. But with every challenge there always lies opportunity. This opportunity is that we now have more access to information than ever before–information is knowledge. Now all the barriers of entry only large record labels knew about are out there in the open. With a bit of research and time, we know the industry works and we know how musicians can make money in it.

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Tuesday
Apr192016

5 SEO Tips For Musicians

So, you just created a website so your fans can learn more about you and your music, but you don’t know how to get fans to your website without paying for ads. As a musician with a website, you should practice different SEO (search engine optimization) techniques to make the website experience better for your fans and help you to gain new ones in the process. This is something many artists go through because they’ve never explored the world of SEO. SEO is all about generating organic traffic to your website, which can be done through optimizing your website and will improve your rankings in the SERP (search engine results page).

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Thursday
Apr142016

The Value Of Keyword Research For Artists

Keyword research is vital in the digital marketing industry. It is valuable because of its high return on investment (ROI), and keywords help your website to rank in the search engine results page (SERP). Researching keywords that relate to you can help you to learn which terms and phrases to target with SEO. This is a good way to learn more about your fans, too. Choosing the most important keywords and phrases that describe you will help you to attract qualified traffic to your website.

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Tuesday
Feb162016

The Music Industry’s Guide To Content Marketing

Many marketers are calling 2016 the year of Content Marketing. It’s the hottest conversation starter amongst media folks. But is the music industry plugged into this chatter? With the Content Marketing industry expected to balloon to over $5 Billion in 2016, the answer should be definitively ‘yes’. Unfortunately, the Music industry tends to fall behind the curve of innovative digital trends. Don’t know where to begin? Check out these tips below to jumpstart your content strategy and stay ahead of the game.

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Thursday
Nov052015

5 Ways To Integrate Playlisting Into Your Digital Marketing Campaign

 So you have a new track and you’re ready to release it. Great work! What’s your game plan?

There are many marketing avenues for you to map out before you’re ready to release, and each one is just as important as the next. In fact, it’s the decisions you make right now that will either launch your career to new heights, or simply simmer away into obscurity.

Out of the many avenues you are strategizing when it comes to launching your song, one you must consider spending some time on is the phenomenon of Playlisting - which simply refers to a list of songs compiled to represent a certain mood, genre, or event. Playlists are how music fans are discovering most of their new music these days, thanks to the current boom of streaming services like Spotify, Rdio, Deezer, Songza, and Pandora. In fact, Spotify users find, on average, 26 new artists a month through the platform. That’s pretty cool.

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Monday
Nov022015

10 Reasons You're Not Getting More Followers, And How You Can Change The Situation

Growing your following on social media is an important part of your social media strategy, whether you are a seasoned veteran or just starting out. If you’re finding that your number of followers is just not going up, take a look at this checklist and decide if there are any holes in your strategy.

Click to read more ...