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Entries in Direct Sales (3)

Tuesday
Apr012014

Alternative Money Making Approaches for Musicians Failing to Sell Records

The music industry has undergone a sea of changes since the days of vinyl records and cassette tapes. While the current mobile downloading setup offers plenty of convenience for the average consumer, it can spell financial ruin for musicians and producers dependent on record sales. After all, illegal downloads still eat into profits, with the Recording Industry Association of America (RIAA) reporting that piracy caused music industry profits to fall from $15 billion in 1999 to just $8.5 billion in 2009. In order to survive in this environment of piracy, musicians must think outside of the box, taking advantage of social media, mobile technology, merchandising and, of course, live performances. Together, these elements can spell great profit, even in an age of iTunes and illegal downloading.

Offer VIP Packages for Concerts

Critics of social media may complain of young people wasting their lives behind computer screens, but the truth is, music fans still love attending live shows. You still can profit handsomely off of traditional concerts, but if you're looking to amp up returns on your tour, consider throwing in VIP concert options. These could include special meet-and-greets before or after shows, or even private performances for your most dedicated fans. Many will gladly pay two, three, even four times the going rate for your concert if it means getting up close and personal.

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Monday
Aug162010

The Individual Edition CD

This month I released my 8th full-length album, slated to be my last physical release. I might have gone the digital-only route this time if I hadn’t won free CD manufacturing from Disc Makers through the John Lennon Songwriting Contest. The fact that it was a physical release allowed me to take pre-orders, which provided the opportunity to test out my latest crazy idea - one that actually panned out for a change! Here is how I described The Individual Edition CD to my fans:

It will probably come as a surprise that I can’t create the exact same mix twice, even though the album was recorded entirely “in the box” on my studio computer. Arpeggiators randomly cycle through the notes of a chord. Panning effects start and end at different points. Some devices purposely insert glitches and other random anomalies. Beyond the occasional surprise, these differences are tough to pick out unless you know what to listen for. The qualitative listening experience is the same, but the fact that each mixdown is an “audio snowflake” gave me an idea:

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Thursday
Feb122009

Sell More Cds at Shows By Not Naming the Price

I recently posted about discovering a wonderful band called Arizona. I found them while attending PopAsheville in January and I wrote - “I was invited to give the keynote speech this year. I spent an hour reminding the musicians in attendance that they are no longer in the music business, they are in the T-shirt business and they all seemed to agree. They also agreed that the music industry is not hurting, it’s the cd business that is in decline.” The whole post is here.

I am not being facetious when I say that bands are in the T-shirt business as I believe very strongly that as music slips down to zero in dollar value then artists must move quickly to find different ways to make money from their art.

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