FACT: people download music for free.
Sean Parker of Napster fame recently stated in an interview, “you look at the data, somewhere between 4 trillion and 10 trillion songs are illegally downloaded every year. And we’re looking at maybe 4 billion or so legal downloadeds per year.”
Music will always surface on file sharing platforms and consumers will continue to download music for free, but recordings are even more important for artists than ever before. There is a new purpose for recorded content; artists will no longer generate revenue directly from recordings, instead this will be the entrance point for consumers into a the brand. Great music will generate revenue through merch or ticket purchases, or lead to sponsorships as major brands seek out artists to enhance the value of their own product.