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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in downloads (2)

Saturday
Nov142009

Transformative Vs Incremental Change

OK, I’m going to try and explain why Big Music genuinely doesn’t get what’s happening with the online stuff. It’s easy to dismiss the thoughts coming out about ‘3 Strikes Laws’, and Bit Torrent being to blame for the death of musicians’ livelihoods etc. as being a bunch of really rich people want to keep their massive piece of the pie - and there is some of that, for sure. But there’s also an entire way of thinking that explains why they feel the way they do. 

The problem is to do with the difference in response required between transformative change, and incremental change. 

Sticking with the music industry, let’s have a look at some examples of both, starting with incremental change:

Click to read more ...

Sunday
Apr122009

How to use iTunes to drive up your iTunes revenue

I have a friend in Brooklyn who is an accomplished artist/producer, doing astonishingly well selling his music on iTunes. Since iTunes is where the vast majority of online music is purchased I asked him if he would sit down with me and explain to me how he promotes himself exclusively from within the walls of iTunes.

I was enthralled by what he had to say. It turns out being a top seller on iTunes is not just a random thing that occurs. You must promote yourself within the walls of iTunes just like you have to promote yourself everywhere else.

My friend asked not to be named and so it is not revealed (it turns out the top indie promoters on iTunes are very competitive).

He took me on a step-by step breakdown on how to get started effectively promoting yourself on iTunes. This is a labor-intensive process but it yields fruitful results.  My friend earns hundreds of dollars a month from his iTunes sales.

Click to read more ...