One digital decade has ended and another has begun. Throughout these chaotic times, cloud-based music services have remained at the front of music industry discussions.
Are fans willing to pay a monthly fee to access unlimited music or will ownership carry on?
It has been argued that the era of à la carte music downloads is over – that the iTunes business model has been exhausted. Fans no longer desire to pay for each song or own them. Instead, they want to have access to everything for nothing – or, at least, a small fee.
Tech-companies like Spotify are betting that if they allow enough users to build music collections – for free – eventually, they will take ownership of their libraries and pay to access them through mobile devices. Meanwhile, rival services like Thumbplay Music, Rdio, and MOG offer limited to free trial periods. This raises a few important questions.