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Entries in email (11)

Wednesday
Feb062013

Music Industry Email Etiquette 101 – For/from people who give a damn.

When emailing a band’s management for the first time, you only have a few chances to get our attention. Mess that up, and your email is lost.

Below is a list of common mistakes and pet peeves from years of receiving emails, along with suggestions for ways to improve your communication to people you do not already know. Reading this will increase your chance of the support slot, or the desired response you hope for.

Remember, we are all people, trying hard to share music, just like you.

Click to read more ...

Monday
Oct152012

A Hypnotic Way to Get Fans to Open Your Emails

If you know anything about marketing, you already understand that having a growing email list of fans can be your most powerful promotional asset. But, like any good tool, you have to know how to use it.

One of the great challenges with email is getting people to open and read your messages. It’s not the end of the world if your fans see your emails pop up in their inboxes but don’t have the time to open them. At least they see your name and are reminded of who you are.

But your real goal is to motivate fans to open your emails and further interact with you. So how do you do that?

Click to read more ...

Thursday
Jun072012

Bands - Don't Contact Me, Unless...

I would love to take it as a compliment that so many bands send me email asking me to check out their music or come see them live.  It should mean I’m important.  Instead, I disregard most of it as spam.

Mile-long emails telling me about how so-and-so is the next hot artist blowing up all over my face.  New album press releases that assume I have 40 minutes to spend learning all about how some artist “grew up in the poorest regions of such and such area before ‘rising to fame’”.  It’s all hype that makes no sense given that you have only 80 fans on Facebook.

What is most annoying about these emails is that they’re not even addressed to me.  They’re sent to the Earbits customer support email address, and have clearly bcc’d the rest of the world.  Sometimes, they’re not even smart enough to do that, disclosing hundreds of email addresses to everybody else on the list.  These untargeted, long-winded marketing pieces are lazy, in some cases costly, and completely pointless. Stop sending them.

Click to read more ...

Monday
Mar122012

Why Play on the Facebook Freeway? Meet Me In My Inbox Instead.

I live in my inbox. Don’t you?


It’s like this. I sit down at my computer, or I pick up my smartphone. First thing I do? I check my email. There I go. I just went into my inbox. I’m at home and I’m greeting people or sending them away.
I like to keep my inbox clean and tidy, just like my real home. Okay, there’s a bit of dust and some dirty socks kicking around. But generally, I keep the place in order because I live there.

Click to read more ...

Wednesday
Mar072012

Exactly how NOT to use an email list

I was thinking recently about what to write about next, and lo and behold, this beauty arrives in my inbox. I don’t know why I was on this email list, as I never signed up for anything of the sort. This alone annoyed me. Yet, in any case, the subject immediately caught my attention.

Click to read more ...

Monday
Feb062012

The Science Of Email Timing

Your email list is one of the most powerful marketing tools that an artist or band (or a business or brand) can have. Recently some data courtesy of Dan Zarrella and Pure360 has shown that there is a definite science behind the timing of sending your emails, just as there is for posting on Facebook and Twitter. Here are some tips and tricks for getting your email timing just right.

Click to read more ...

Monday
Dec262011

The importance of good email standards

Why getting an email right is important, and why.

Click to read more ...

Tuesday
Apr052011

Musician Email List Etiquette

Your new album has just been released, or maybe you’ve just booked a huge show. Time to email everybody you know! Before you add your entire address book to the “To:” field of a new email, consider a few points of email list etiquette. By respecting the recipients of your mass emails, you’ll have far better results from your efforts, build stronger relationships with your fans, and build a healthy email list.

I’ve been maintaining my own email list for about seven years, and along the way have found many ways to gain, and lose, subscribers. I’ve also been added to many email lists, sometimes willingly, often not,but always tried to learn from other artists’ email newsletters.

There are numerous services available to help you maintain your email list. Some are free, others cost money depending on the size of your list and the features you want to install. Look at the bottom of the emails you get from different bands and you’ll find links to some of these services. I highly recommend you find one that suits you to make this whole process easier.

Click to read more ...

Thursday
Jan202011

10 Ways to Trade a Song for an Email Address

I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is to offer something in return, and a great song is a powerful incentive. Here are ten techniques to negotiate that delicate exchange:

1. The classic squeeze page. You’ve probably stumbled onto one of these before: a fine-tuned infomercial-style pitch with a clear call to action and no exit links. The sole goal of the site, often just a single page, is to generate conversions. In our case, a conversion means “squeezing” an email address out of a potential fan. Seamus Anthony describes the method here and demonstrates it using his own music here. It may do the trick for first-time visitors, but returning fans have no clear path to explore the rest of your content.

Click to read more ...

Sunday
Jan092011

6 Simple Ways to Give Back to Your Fans

Your fans are the lifeblood of your career. Without fans, you don’t have a music career, you only have a music hobby. Fans buy your products, listen to your music, give you feedback, share you with their friends, come to your shows, and wear your t-shirts. They are the people that enable you to become a full-time musician, and live the artist lifestyle. The most loyal of fans will stand by your side through thick and thin, buy all of your swag, and help you in many ways throughout your career.

It’s the end of the year, and showing some appreciation to your fans for all the support they’ve given you can go a long way. They deserve a bit more than music and t-shirts.

1. Don’t give your fans live music. Give them a live experience.

Your fans were awesome enough to pay money to see you perform, so the best way to give back in that regard is to put on an incredible show that fans cannot wait to talk about with their friends afterwards. Do something fun and unique that portrays your personality in a positive manner, and make it memorable. Whatever expectations that your fans held with them at the beginning of the gig should be shattered to pieces by the end. Blow your fans away, and give them more than what they believed they paid for.

The possibilities are really endless, but here are a few simple ideas that you can try out to give your fans a more memorable live experience:

Click to read more ...

Saturday
Oct312009

Email 101 for Artists

Email is an essential part of the fan relationship equation for artists, labels, and managers. While it is difficult to say the exact value of collecting any individual email address for musicians, marketers from other industries peg the generic value of getting an email at about $1 each.   But it’s all about what you do with it once you are given the great responsibility of owning it.  We have seen Artists generate as much as $10 per email address on their list, when used properly.

Email has some interesting attributes going for it, like:

Click to read more ...