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Entries in Email (25)

Monday
Jun182018

How Musicians Can Build An Email List From Scratch 

It’s fairly common knowledge today that email is among the most effective and affordable marketing tools. So let’s not waste any time with a bunch of statistics to prove what you already know.

Instead, let’s dive right into how to get started with email marketing.

The first thing you need is a list of email addresses to send your clever emails to. It might seem a bit daunting if you have no email list, but fear not - here are some simple tips on how to build an email list from scratch.

Click to read more ...

Tuesday
Mar202018

Artists & Musicians Are Wasting Time With Social Media

The web is a flutter with news and panicked updates on the decline of Facebook media reach. They saw organic reach drop 52% in 2016 and engagement for brands drop by over 20% from January to August in 2017. Add to that declarations of “Organic reach on Facebook is dead” from this year (2018) and you can see why anybody who’s not pumping copious amounts of cash into the platform’s paid reach and advertising system is wasting their time.

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Monday
Jan292018

Marketing Your Band: 13 Essential Strategies

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.

But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!

Click to read more ...

Wednesday
Aug302017

Some Feedback On Your Music

Everybody wants to get feedback on their music, especially when they’re just getting to grips with their production career.

One of the most disheartening things to get back when you send off a track is ‘not for me’. It’s vague, useless as feedback and at best shows a lack of interest.

Granted, not everybody has time to give you feedback, and you’ll probably find many people opt to write nothing at all, over a cursory ‘not for me’, assuming that lack of feedback is better than vague disinterest and an off-hand comment.

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Monday
Jul242017

9 Ways To Get More Fans On Your Mailing List

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

If you do some quick research on how to get more music fans, you’ll find plenty of suggestions for getting your name out there and getting heard. But once you’ve captured someone’s attention, how do you keep it?

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Wednesday
Mar222017

High-Integrity Strategy For Artists Who Hate Selling And Email Marketing

This article is actually a lesson from Let Fans Pay You, a course that outlines essential automated marketing strategy for artists, entertainers and their management companies. Click here to get this 5-part course delivered to you free of charge.


In this lesson of Let Fans Pay You, I’m going to explain the awkward tension every artist feels when it comes to email marketing and the strategy for alleviating that tension altogether.

That tension? Selling to your email list.

Click to read more ...

Tuesday
Aug022016

A Day In The Life Of A Full-Time Musician

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

If you ask any full-time artist, they’ll probably admit that their daily schedule is an ever-changing, overwhelming wild beast that can’t be tamed.

As someone who has been living as a full-time artist for the last 8 years, I’ve established somewhat of a routine, but it’s constantly changing based on outside factors, how I feel, or a last-minute gig opportunity that completely derails my to-do list for the day.

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Thursday
Jul072016

The Complete Guide To Email Marketing For Musicians

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes long-term success.

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Friday
Jul012016

4 Online Marketing Mistakes Musicians Make

This article originally appeared on the Sonicbids Blog

The internet has allowed artists to reach millions of fans and grow their careers with a click of a button. While, for some, the web has been a boon for music promotion, many musicians make pivotal online marketing mistakes that prevent them from breaking out and building a successful career. Here are four of the most common mistakes to avoid. 

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Wednesday
May252016

5 Tips To Increase Your Chances Of Getting Press

Most music writers will agree: we get way too many press emails to actually read every single one. In fact, some are never opened. What can you do to make sure yours is seen? How can your band stand out in so thick a swarm?

Honestly, there are tons upon overwhelming tons of unread emails from publicists in my inbox. My freelancing schedule falls somewhere between part- and full-time, and I always say I’ll make time to read every one – but there are days when the best I can do is skim the subject lines. It’s unfortunate; a lot of music I’d probably love is overlooked entirely or discovered too late to for a story to make sense.

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Wednesday
May042016

9 Ways To Build Your Mailing List (And Sell More Music Online)

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

Question: which is more important: Facebook or email?

Believe it or not, your email is not only more important than Facebook, but also any other social network. Email marketing has been shown to be as much as 40 times more effectivethan Facebook and Twitter combined.

So it is the most important marketing tool you have to keep in touch with your fans, and to make more money for your music career.

Click to read more ...

Tuesday
Jan052016

3 Tips For Promoting Your Mixtape In Hip Hop

Releasing mixtapes are an important part of your career. It’s one of the moment that your handwork and patience is put out in the world and into the hands of your fans. It’s exciting and for most artists it’s rewarding. However, with all of the excitement, it’s easy to only focus on your mixtape release and forget about promoting it.

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Thursday
Sep242015

Are You Getting The Most From Your Current Fans?

It’s deliciously tempting to ignore everything and obsess about getting more fans. 
 
It’s natural to want more fans.  It’s not even a bad thing.
 
But what if you aren’t getting the most out of your current fans?  Is getting more fans going help?
 
It’s easy to think that more is the answer.  We do a simple math equation…

  • More fans = more people to sell to
  • More fans = more people to fill a venue (and venue owners like that)

But adding more fans isn’t always the answer.  

Click to read more ...

Tuesday
Jul282015

The Email That Will Get You Access To Anyone

Somebody always has something that you want.

  • Better distribution methods
  • A particular person’s contact info
  • Knowledge you want to have in your brain
  • Etc
  • Etc
  • Etc

It’s just a matter of getting access to it. For me and lots of other independent artists, emails are the most efficient way to go about this, and this one email in particular has opened a lot of doors. 

Click to read more ...