Email Lists for Musicians – Where The Heck To Start!

Did you know that email marketing is the top way to get people to move from being fans to fans who actually buy your music? 

It’s true!

Email marketing has come a long way since the early days of AOL and it is the perfect things for musicians to incorporate into their music strategy. Emails can help you build deep relationships between you and your fans. They can help you launch a new album with massive sales. And they don’t have to be a standard newsletter of tour dates. 

So how the heck do you start if you’ve never thought about having one before? 

Let’s chat about where to start with email marketing, how to get people to sign up, and what to send those new fans.

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Why Uploading Your Music Online Doesn’t Get You Tons Of New Fans

Gaining tons of people to hear your music takes more than just uploading it to common music websites. Here is what you should do in addition to this:

The first thing to do is know that there is much more to getting new music fans that just putting your songs on a website online and waiting for people to check them out. This is one of the most frequent methods musicians use, and it isn’t very effective.

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How Musicians Can Build An Email List From Scratch

It’s fairly common knowledge today that email is among the most effective and affordable marketing tools. So let’s not waste any time with a bunch of statistics to prove what you already know.

Instead, let’s dive right into how to get started with email marketing.

The first thing you need is a list of email addresses to send your clever emails to. It might seem a bit daunting if you have no email list, but fear not - here are some simple tips on how to build an email list from scratch.

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9 Ways To Build Your Mailing List (And Sell More Music Online)

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

Question: which is more important: Facebook or email?

Believe it or not, your email is not only more important than Facebook, but also any other social network. Email marketing has been shown to be as much as 40 times more effectivethan Facebook and Twitter combined.

So it is the most important marketing tool you have to keep in touch with your fans, and to make more money for your music career.

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7 Basic Design Principles To Clean Up Your Band's Website Without Coding

This article originally appeared on the Sonicbids Blog

About once a month, a friend approaches me with the same question: “Will you help me with my website? I keep tinkering with it, but nothing I do looks good enough.” As a web designer by day, it breaks my heart when I hear that my friends are struggling with indie budgets and WISYWIG editors, trying to fit everything they possibly can into the predefined templates of create-your-own-website services.

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Are You Getting The Most From Your Current Fans?

It’s deliciously tempting to ignore everything and obsess about getting more fans. 
 
It’s natural to want more fans.  It’s not even a bad thing.
 
But what if you aren’t getting the most out of your current fans?  Is getting more fans going help?
 
It’s easy to think that more is the answer.  We do a simple math equation…

• More fans = more people to sell to
• More fans = more people to fill a venue (and venue owners like that)

But adding more fans isn’t always the answer.  

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