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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in endorsements (4)

Monday
Nov042013

MusicThinkTank.com | October's Most Popular Posts

MusicThinkTank.com takes great pride in being a renowned resource for all who comprise today’s music industry. We appreciate the conversations you start, the advice you share, the projects you promote, and the feedback you share and we want to encourage your continued efforts.

Thanks to our loyal readers and contributors, October was a great month for MusicThinkTank.com - so today, we’d like to share that success with you by highlighting October’s most popular posts. On behalf of MusicThinkTank.com, thank you for your support. We enjoy providing a unique platform where the music industry really can think out loud!

Laura Schneider, MusicThinkTank.com Community Manager

34,708   MTT (Journal)
4,685   MTT - 49 Ways to Get Free Music Promotion (Journal Entry)
4,606   MTT Open - 10 Awesome Independent Record Labels [LIST] (Journal Entry)
3,967   MTT - A&R Tips: The Art Of The Press Kit (Journal Entry)
3,755   MTT - Top 10 Rules For Better Songwriting (Journal Entry)

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Tuesday
Sep042012

Getting Sponsors For Your Music

This morning, I read an article that talked about how hot dog manufacturers have been closing six to seven digit sponsorship deals left and right, especially with local football and baseball teams. I immediately thought: how could a partnership like that be beneficial for everyone if my band got involved?

When I first wrote How to Get Sponsorships and Endorsements, I wanted people to stop thinking of the sponsor relationship as a one way transaction. It isn’t, it is a partnership. Unless you think of an equitable way for everyone involved to benefit from the relationship, you will not create lasting partnerships and you will not attract sponsors. People are starting to understand this about social media (it’s about conversation, interaction, engagement not just promotion), but that concept still hasn’t hit home in other areas. So before you go chasing down a company asking for money, really focus on developing these points:

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Tuesday
Jul102012

How to Get a Sponsor or Endorsement: The Sponsorship Packet/Proposal Outline

Here’s a general outline/template that you can adapt to be more effective in your sponsorship packet. You should design your packet specifically for print as well as a digital file. The most important thing to keep in mind is the perspective of the sponsor: How does the proposal benefit them/their customers/their employees? What can you offer that is different than the other sponsorship proposals being sent to them? Is it easy to take action?

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Wednesday
Nov242010

New in MTT Open: Endorsements, Internet Radio, Relationships, Money, and Virtual Tours

Simon Tam explains the approach that artists should take to get endorsements and sponsors. Artists need to create opportunities by initiating contact in a unique way. Artists need to focus on how they can provide value to the company instead of the other way around. To start, artists can contact companies with less competition such as local businesses that may be more likely to become a sponsor. 

“It’s about creating a lasting relationship where you can build an audience together with that company.” (Read On)

Internet Radio Is the Future…Duh

Charles Hill writes about his rant on recent articles that he finds obvious. 

“I run across articles with titles like “Internet Radio is the Future”. This cracks me up. Its like writing a book on the fact that the sky is blue.” (Read On)

Relationships Are The New Distribution

Greg Bates discusses one aspect of the 4 P’s of Marketing: Place. Most artists think that their distribution is taken care of by putting their music on iTunes or Bandcamp, but distribution is made up of the quality of your relationships. Artists need to build relationships with fans and reach out to other bands, businesses, etc. to collaborate on projects.

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