Connect With Us

Add Hypebot To Circleson

Enter your email address:

Delivered by FeedBurner

• MTT POSTS BY CATEGORY
• TUNE MTT RADIO
SEARCH

How You Can Contribute To MusicThinkTank

Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in experience (5)

Monday
Apr162012

Is Your Music in an Art Gallery or at Ikea?

Imagine a painting that you really like. Imagine that you see that painting for the first time at an opening in an art gallery (think a fancy, somewhat pretentious art gallery…). You like the image, the colors, the technique, etc. You’re impressed. You love that painting.

It would look awesome in your living room, wouldn’t it? You have a chat with the artist, where she explains the concept and the process behind creating the painting, the materials used, and what it means to her. She tells a bit of her life story, and how and why she became a painter. You have a glass of wine; you discuss the painting with a few more people. They also like it.

Click to read more ...

Monday
Dec192011

Don't Let Your Past Dictate Your Future

Don’t let the memory of a past experience hold you back or prevent you from trying again.

Everyone experiences failures. It’s a part of life. 


The important thing is to learn from the things that didn’t work out for you. Take a step back from your failed attempts and try to remove your emotions from the situation. I realize how hard this is, but try to look at things analytically.


If the same thing were to happen to someone else, what advice would you give them? When you take a subjective look at the situation, be honest with yourself and ask, 
Why? What was missing? What could have been done differently? 

For a developing artist, failed attempts are often the norm rather than the exception. In Canada, the first thing that jumps to mind is funding and grant application rejections from our government’s cultural organizations 
(FACTOR, BC Music, Alberta Music, SaskMusic, Manitoba Music, etc.). It can be a real drag to find out that your application was rejected. Especially after you spent so much time creating the “perfect” marketing plan… and you even printed it on pretty paper too!

There’s no lack of things to get you down when you live the life of an artist. Heartbreaking and frustrating things surround you 
(if you let  them). Let downs such as your songs being rejected by radio programmers, promoters not accepting your band to play in their venue, being denied a slot on a festival, agents turning you down, managers saying you’re not ready for them, and of course… empty venues.

Click to read more ...

Tuesday
Oct042011

Reason #1 for The Fan Experience – A Take That Story 

At the tail end of 2005, I was sitting in my office as Digital Product Manager at Sony (BMG) working on the Take That website. The band had been away for ten years. Take That were making their comeback and this event was marked by many things - a documentary charting their career, a new “Greatest Hits” album called “The Ultimate Collection - Never Forget” and of course their first official website. Until this point in time the “Take That Appreciation Pages,” had occupied the prime real estate of web space as the number one destination for all things Take That. The owners of the “Take That Appreciation Pages,” were doing a better job then we ever could have at managing the fans. Resources at Sony were stretched between many, many artists. The Take That Appreciation Pages,were dedicated to their cause. When it came to Take That as Lulu said in the documentary you weren’t so much a fan as you were a disciple.

Click to read more ...

Friday
Jan212011

Give Your Fans The Experience They Crave

There is no doubt about it; social media has taken the sweet and innocent fan, and has created a monster.

A transparency-seeking, interactivity-craving, empowerment-hungry monster.

Ok so maybe fans aren’t these terrible things that goes bump in the night, but the point remains the same. Today’s fans desire something more than just music and the occasional Facebook or Twitter update.

Today’s fans desire an experience! 

But creating this experience can be a bit tricky. It has to cater directly to the needs and desires of YOUR fans, or else you run the driving them away. 

Click to read more ...

Sunday
Jan092011

6 Simple Ways to Give Back to Your Fans

Your fans are the lifeblood of your career. Without fans, you don’t have a music career, you only have a music hobby. Fans buy your products, listen to your music, give you feedback, share you with their friends, come to your shows, and wear your t-shirts. They are the people that enable you to become a full-time musician, and live the artist lifestyle. The most loyal of fans will stand by your side through thick and thin, buy all of your swag, and help you in many ways throughout your career.

It’s the end of the year, and showing some appreciation to your fans for all the support they’ve given you can go a long way. They deserve a bit more than music and t-shirts.

1. Don’t give your fans live music. Give them a live experience.

Your fans were awesome enough to pay money to see you perform, so the best way to give back in that regard is to put on an incredible show that fans cannot wait to talk about with their friends afterwards. Do something fun and unique that portrays your personality in a positive manner, and make it memorable. Whatever expectations that your fans held with them at the beginning of the gig should be shattered to pieces by the end. Blow your fans away, and give them more than what they believed they paid for.

The possibilities are really endless, but here are a few simple ideas that you can try out to give your fans a more memorable live experience:

Click to read more ...