The Music Manipulation Curve (theory)

As the effort (time and cost) required to create a highly-personalized listening session of music (see blue bars below) decreases, the per-person rate of music consumption will proportionately increase (see green bars below).

If there has been one constant in the music industry over the last one hundred years, it has been the constant migration to listening formats (easier formats) that reduce the effort required to create highly-personalized listening sessions. You can’t play a phonograph on the bus or clip it to your shorts at the gym.

Moreover, easier formats that can be summoned on-demand (for any given situation) will displace any format that requires more effort to produce the same result.

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MTT launches the Indie Maximum Exposure 100 Blog

As of today, you will find a new menu item in the Music Think Tank menu that is simply labeled 100.

The Indie Maximum Exposure 100 blog was created by a team of industry experts and by artists that are making a full-time living from their music. 

The 100 is an essential read for all artists; it’s a clear and concise guide to 100 important things every artist should consider.  Check out the Indie Maximum Exposure 100 on Music Think Tank.  Here’s a category list:

The Entire List (100)
Fostering Relationships (13)
Making Money (12)
Mindset/ Who You Are Being (16)
Online Resources (Where to Submit) (20)
Recording and Releasing Material (8)
Social Media/ Internet Strategy (16)
Touring/ Live Performance (15)

Happy 'Quit MySpace' Day

Everyone uses MySpace - because everyone else uses MySpace.

But the site fails to recognise or make use of the fact that they have what could well be the greatest asset on the internet: EVERY FRICKIN’ BAND ON THE PLANET.

We all have our complaints and issues with MySpace. It isn’t all it could be - and while it’s improving in increments, it’s not good enough. This article is a call to arms. It’s time for a revolution. Either they start doing independent music right - or we ALL walk.

Let’s give them one year - then we’re gone. Here’s why.

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