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6 Shocking Reasons Your Facebook Fans Aren't Engaged [Part 2 of 2]

This article was co-written by Jon Ostrow and Ariel Hyatt

After our recent discussion surrounding the major obstacles that are stopping your effective growth on your Facebook fan page, we introduced a new two-part series focused on data relating to Facebook engagement and visibility that shines a spotlight on the harsh reality that is Facebook-centric community building.

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6 Shocking Reasons Your Facebook Fans Aren’t Engaged [Part 1 of 2]

This article was co-written by Jon Ostrow and Ariel Hyatt

Last week, we discussed some major obstacles that are stopping your effective growth on your Facebook fan page.

Facebook is making it almost impossible for the non-advertiser to create effective engagement, but there is no doubt that there is also human error involved as well. Take a look at last week’s article for a full breakdown.

The reaction from that article made us realize something…

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The #1 Reason Why Your Facebook Page Isn’t Growing (And 5 others too)

This article was co-written by Jon Ostrow and Ariel Hyatt

If you are anything like the majority of people, artists, authors, entrepreneurs and beyond who have built a Facebook fan page, then I’m sure you’ve noticed something…

Facebook makes it ALMOST impossible to make any sort of real growth happen.

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3 Ways to Convert Facebook Engagement from a Profile to a Fan Page 

Last week I explored the answers the all-to-commonly asked question of ‘why do I need a Facebook fan page if I already have a Facebook personal profile?’. And while I hope that got through to some of you who hadn’t yet made the move to a fan page, there is still another question that needs to be addressed, which is: “Once I have a fan page and have invited all of my friends to join me there, how to I continue to convert fans, and ultimately the engagement, from my personal profile (that has hundreds, if not thousands of friends engaging with me) to a fan page with little-to-no existing engagement?” This is an incredibly valid question, but in all honestly isn’t an easy one to answer (especially with FB changing their own rules on a monthly basis for how posts are seen by your friends and fans), so let’s take a look at a few simple ways that can become an important part of a long-term strategy to convert fans and engagement from your personal profile to your fan page:

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3 Critical Reasons Why a Facebook Profile Can’t Replace a Fan Page

Quite often, we at Cyber PR® have musicians who approach us with the same questions: “I don’t have a Facebook fan page, but I DO have a personal profile and everyone tells me I need to get a fan page. Why do I need a fan page if I already have hundreds of friends on my personal page?” This is a very common scenario for independent musicians and unfortunately a personal profile just won’t cut it as an asset in your overall arsenal of marketing tools. While I’m sure we could come up with dozens of reasons to avoid using a personal profile as a marketing tool rather than a fan page, there are 3 critical comments to a fan page that I’d like to shine a light on:

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Why Buying Followers is a Bad Idea

Buying Facebook or Twitter Followers

There are several companies out there that offer services where you can buy “real” followers on Twitter, Facebook, and Tumblr. Other services sell “real” views on YouTube videos or plays on Sound Cloud. For nearly every social media site available, there are services that claim to boost your reach, increase your followers, and give you more credibility by increased views.

How They Work

Follower services are driven by bots. In other words, they are fake accounts generated by a system that is only programmed to follow, watch a video, or listen to a song. Often times, the followers will be from other countries, only speak in a foreign language, and the names/photos will be obviously fake. While these sites claim that what they are offering is completely legitimate, nearly every social media site strictly prohibits buying followers and it can result in the suspension of an account.

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New Ways to Think About Facebook Timeline for Bands

The Facebook timeline requirement for pages has been looming for a while and now that it is a requirement, many artists have been wondering how to take advantage of the new features. While I won’t go into the detailed steps about it (there are plenty of other blogs that do that), I did want to offer some unconventional advice. Creating a niche marketing approach through a unique experience for your fans is the best way to grow your audience organically. 

Here are some of my tips:

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MusicThinkTank Weekly Recap: Facebook's Timeline & More


The Musician's Arsenal: Killer Apps, Tools and Sites Featuring BandsinTown

We test a lot of Apps and tools and look at a lot of websites. On behalf of our artists and me and the Cyber PR team are going to start featuring them here at MTT. I’m thrilled to introduce you to Jason Loomis. Jason has worked at Ariel Publicity for a year this week, first as an intern, then as my assistant and now as our Director of New Media Maker Relations. Enjoy this first installment of The Musician’s Arsenal: Killer Apps, Tools and Sites

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The 5 Biggest Facebook Fan Page Screw-Ups

Thousands of artists, bands and music companies have a Facebook fan page these days. Perhaps you do too.

But way too many of them screw up big time when it comes to using a fan page effectively. (Of course, I’m sure YOU don’t fall into that category … or do you?)

Watch this new video clip and find out if you’re making any of these major Facebook music promotion blunders.

Haven’t created a Facebook fan page yet? Then you REALLY need to watch this so your first fan page gets off to a great start …

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