Monday
May062013
May 6, 2013 How Stuff Spreads – Gangnam Style vs. Harlem Shake
In a new study looking at ‘How Stuff Spreads’ Face has identified key components that make things go viral. Looking at the spread on Twitter of two global memes, Gangnam Style vs Harlem Shake, Face discovered eight common characteristics which it says led to them becoming viral phenomena, generating thousands of spin-off versions and billions of views.
The eight common characteristics are:
1. Bursts and Rises: There are 2 models of virality.
The Burstmodel is bottom-up:the variations are more powerful then the original seed and there’s no clear leadership or narrative. The meme relies on community relevance to spread.
in Developing a Strategy, Expanding Your Fan Base, Getting To Know Your Audience, Harnessing Popularity, Internet Strategies, Resources, & Websites, Leveraging Social Networks, MTT, MTT Open, Marketing Strategies, Music Social Media, music videos, youtube tagged Gangam Style, Harlem Shake, Viral Videos, facebook. twitter, memes, virality
Developing a Strategy, Expanding Your Fan Base, Getting To Know Your Audience, Harnessing Popularity, Internet Strategies, Resources, & Websites, Leveraging Social Networks, MTT, MTT Open, Marketing Strategies, Music Social Media, music videos, youtube tagged Gangam Style, Harlem Shake, Viral Videos, facebook. twitter, memes, virality 
