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Entries in Facebook (32)


Why Play on the Facebook Freeway? Meet Me In My Inbox Instead.

I live in my inbox. Don’t you?

It’s like this. I sit down at my computer, or I pick up my smartphone. First thing I do? I check my email. There I go. I just went into my inbox. I’m at home and I’m greeting people or sending them away.
I like to keep my inbox clean and tidy, just like my real home. Okay, there’s a bit of dust and some dirty socks kicking around. But generally, I keep the place in order because I live there.

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MusicThinkTank Weekly Recap: Facebook's Timeline & More


Musician's Arsenal: Killer Apps, Tools & Sites - Facebook's Timeline

It’s a big day today, folks, and the office is all a buzz about the exciting new Facebook developments. What Facebook developments, you ask? What!? You haven’t heard??? Timeline has arrived in full force and is now available for brands! Timeline has been received with resistance by some users (but what Facebook update isn’t?), so this may not be music to everyone’s ears. But as far as bands and brands are concerned, this is a powerful move. I tend ramble on a lot at the beginning of these posts, but I’m pretty excited about Timeline, so I’m jumping right in here.

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What Artists Should Know About ReverbNation's Promote It

Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or signed up for your mailing list? (answer: no, there’s not)

ReverbNation’s new Promote It tool addresses those shortcomings, and then some. You pick a song, photo, and budget, and it automatically generates dozens of optimized Facebook ads based on past Promote It campaigns, and continually optimizes your campaign based on the performance of those ads. New fans click through to customized landing pages that track not just clicks and likes, but plays, downloads, shares, wall posts, and mailing list signups. As I’m quoted as saying in the press release, “It’s the ultimate ‘set it and forget it’ fan-making machine!”

I was invited to try it out and provide feedback during the beta period, and I’m flattered that some of my suggestions made it into the final product. So far I’ve run six campaigns. Let’s walk through the creation and performance of my latest and most successful one.

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Music Marketers FAQ – What's most important as a promotional tool: Facebook, Twitter, or YouTube?

I’m continuing the Music Marketing Experts FAQs where my favorite gods and goddesses of online marketing and Social Media promotion share with me the questions they get asked the most by musicians.


What’s most important as a promotional tool; Facebook, Twitter, or YouTube?

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One Easy Way to Sell and Share Music on Facebook

This past week — completely by accident — I discovered a surprising way to use Facebook to share and sell music. I’m sure some of the more astute Music Think Tank readers already know about this, but I bet most of the musicians who browse these pages have no clue. So as an author, teacher and fellow musician, I feel a duty to pass on this valuable tip. What’s this all about? Well, if you’ve used Facebook at all, you know that the site allows users to easily upload and share photos and videos. That’s great. But there’s no built-in mechanism to easily share audio files — meaning your music!

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The Facebook Dilemma: "New" Media, Just Like the "Old" Media

You can’t live without it.

And you can’t live with it, either.

In the past week, if you have been trying to access the Facebook page for The 1861 Project and wonder why you keep winding up at your own homepage, I have a tale of woe for you.  Bear with me here, it’s a bit of a shaggy dog story…

Two weeks ago I created a Facebook “Fan” page for The 1861 Project. Within the “page,” I added some features using a service called DamnTheRadio (DTR), which adds audio and video to a Facebook page, along with the option to lock some of the content behind the “Like” button.

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How to Successfully Grow Your Fan Base Using Facebook (And Not Spend a Dime)

When it comes to your music, people are predominantly concerned with one thing - not what your music means to you, but what your music means to them. This is one of the most important lessons any musician can learn.

The birth of social networks allowed fans an insight into the more mundane aspects of celebrity; as a result, this sparked a newfound intrigue into their normality. However, now that everyone from the drummer of the Black Keys, to the State of North Korea are all Twittered up, the days of dietary intake being shareable news are long gone.

The tides have turned.

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10 Things Every Musician Should Do Online Every Day

Do you or your band have a daily online routine? You better. At the speed this world moves you can’t afford to miss even one day of what is happening. Your competition is not sitting still, so you better be out there. But as a band you have to find a balance that is not going to hinder your ability to be a band. You need to write, rehearse, record, perform… if you don’t do any of those things, being online won’t mean much.

So I thought I would take a look at my daily online routine and maybe you can apply to it your routine.

10 Things Every Musician Should Do Online Every Day

1. Quick Email Scan. – When you wakeup, you’re a band, so whatever time of the day this might be is fine. Grab your iPhone or smartphone and do a quick scan of your email for anything important or urgent. Respond to those very urgent emails right away. You will know what they are when you see them.

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Are You Wishing Your Fans A Happy Birthday?

I love this tip so much… Marcio Teixeira made a very simple suggestion for my 2000 Things article that fit perfectly with something else I was working on, wish your fans a Happy Birthday. How many are doing this? I have to say not many.

I don’t remember getting a birthday greeting from any band recently.

We all love it when someone recognizes our birthday. I am also always impressed when every year Southwest Airlines sends me a birthday card. No other business does that. A very simple action that always makes me think just how much I like Southwest Airlines. You need to do the same with every one of your fans. I already hear the comments… how!

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The Day Spotify Changed The World

At the dawn of a new decade, the digital music sector remains unchanged.

Spotify didn’t launch in 2010. If it had though, would we be different now? I think so. Had it been made available in the U.S., an iPod type moment could’ve occurred. It could’ve.

And it still could. I’m not saying this out of blind evangelism either. Looking at the social features of Spotify more closely, I’m starting to believe Daniel Ek’s proclamation that music will displace photos on Facebook in popularity. Photo sharing is the lifeblood of Facebook, as are games like FarmVille and CityVille. Status updates and link sharing also play a big role. We like to see what our friends (and strangers) are doing and hear what they’ve been up to. However, a large majority of people do little with their accounts.

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MTT Open: Everyone Is Lying To You And Becoming a Rock Star

Everyone Is Lying To You On Facebook

In Leena Sowambur’s opinion, social networks are not used for advertising and using Facebook to push information is the wrong way to do it. An artist should not think that people are fans just because they have “liked” the artist’s page.

“Just because you push the information out doesn’t mean you have your fans’ or friends’ attention in fact it is highly likely they are blind to it.” (Read On)

The Science of Becoming a Rock Star

Eric Galen shows how great music careers can be made by relating music to science. He uses charts and physics to explain. Read on for his explanation that can help you take control and steer your music career in the right direction.

“Talk to any successful artist, producer or songwriter, and you’ll discover that each of them struggled at one level until a breakthrough happened and their career took a quantum jump ahead.” (Read On)

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Learning From Facebook Ad Failures

As with most folks who work in the tech business, I think it’s important to celebrate failures — they often teach us more than success. As such, I wanted to share a few Facebook Ads campaigns I experimented with and why they didn’t work.

The question I wanted to answer after the almost-too-easy success with the All Smiles campaign was “How easy is it to convert fans of related (but not directly tied) artists from Facebook Ads?

Answer: Not easy.

I set out to target three groups of fans with free downloads from A B & The Sea: Jukebox The Ghost (with whom they were touring), Katy Perry (whose song they covered), and Beach Boys (to whom they sound most similar). I set up Facebook ads driving to dedicated landing pages (eg - with unique Topspin widgets on each so I could track conversion data at a granular level. Here’s how each campaign broke down:

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Bands, Social Is Not Just About Sharing It Is Also About Commerce – CommerceSocial

Bands, Artists, Labels, Management Companies… it’s time to move beyond a single stand alone online store and bring your online store to where your fans are hanging out; Facebook, MySpace, Blogs, Websites. Don’t just post your new CD on your Facebook Wall and link your fans back to a typical online store. Post your new CD on your Facebook Wall, MySpace Page, Blog or official website and let your fans buy it right there without even leaving. Let your fans share your new CD as a Wall post with all their friends, while including the ability to buy your CD in every single one of those Wall posts.

STOP, think about what I just said… every single Wall post by all your fans could be a store with the ability to buy your CD. What could that mean for sales?

It is time to bring your commerce to the world of social. CommerceSocial is a new tool that is extremely easy to setup and lets your CD spread virally through the social networks.

Here is how it works: Imagine that the next time you post a product on your F

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