I hate that artist, they are so annoying, their music is always playing, they look so arrogant with all their bling, they don’t deserve success and all that attention. That should be me.”
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Every artist and their grandma understands that, aside from the music itself, their online presence is the cornerstone of their career. Strong online platforms allow artists to develop genuine relationships with existing fans and consistently bring in new ones. Of course building your following and nurturing those relationships is never as simple as you want it to be.
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(Updated January 13, 2016)