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Entries in focus group (1)

Monday
Jul122010

The Jango Focus Group

Devo got loads of press by letting fans choose everything from the songs on their new album to the color of their hats. If you’re secure enough to make your own wardrobe decisions, you can get useful feedback on your songs by conducting a focus group on Jango. It only cost me $75 to play 12 of my songs to targeted listeners 3,000 times in a single day. The information I gleaned helped me select which track would open my new album, and persuaded me to cut two others.

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