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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in gatekeepers (2)

Monday
Apr112011

Is The New Digital Ecology More In Harmony With Music Than The Industrial Model Ever Was? 

In ‘Chaos We Can Stand: Attitudes Toward Technology and Their Impact on the New Digital Ecology’, a recent post on Music Think Tank, Kyle Bylin discusses the collapse of the record industry, with reference to Clay Shirky’s ideas about a new digital ecology and  “cognitive surplus”. 

Fundamentally, this is a transition from a situation of controlled scarcity of creative ‘product’ from a few major players to a flood of creative material as the previous barriers to entry have been demolished. As internet use replaces television watching, and freely available online tools enable learning, creativity, sharing and collaboration, people are shifting from being passive consumers to active participants and creators. 

Suddenly there is a surplus of ideas, an abundance of creative content. One of the overwhelming problems faced by musicians today is the difficulty of ‘standing out’ and being heard above the noise, not drowned out by the herd.

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Tuesday
Apr282009

The New Music Gatekeepers: Fans & Workload

It’s the most common frustration I hear uttered by independent artists and promoters: The workload.

How can I find the time to do all this social networking and guerrilla marketing stuff?

I’ve got so much on my plate already, how am I supposed to add even more to my overflowing to-do list?

I hear you. I know. And ISN’T IT WONDERFUL?

Huh? What in Jehovah’s name is so wonderful about being overburdened by all that needs to be done to succeed with music?

I have a good answer. Let me explain …

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