Indie bands and musicians - What can we learn, if anything, from the viral marketing techniques employed by the world’s biggest pop star (except Justin Bieber of course), Lady GaGa? If at this point you’re grumbling “Not my thing” or “I hate pop music” you’ve quite possibly closed some of the potential doors available to you and sorely missed out as a result. Let’s also forget the obvious point that GaGa has millions of followers anticipating her every move. I plan to use this individual simply as a conversation starter on the topics of controversy and originality, which are becoming ever-more important in today’s music industry.
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In part ii of my 1,000 true fans series I chose to interview my friend Matthew Ebel. I have known Matthew for a few years because he runs in the same geeky podcasting circles that I proudly run in. Matthew is the type of artist I refer to in my book as a “Builder” meaning Matthew is constantly pushing his career forward using not only musical innovation but also technology.
What I find most striking about this interview is the fact that Matthew makes 26.3% of his net income from just 40 hard- core fans.
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(Updated Feb 25, 2014)