How to Successfully Grow Your Fan Base Using Facebook (And Not Spend a Dime)

When it comes to your music, people are predominantly concerned with one thing - not what your music means to you, but what your music means to them. This is one of the most important lessons any musician can learn.

The birth of social networks allowed fans an insight into the more mundane aspects of celebrity; as a result, this sparked a newfound intrigue into their normality. However, now that everyone from the drummer of the Black Keys, to the State of North Korea are all Twittered up, the days of dietary intake being shareable news are long gone.

The tides have turned.

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Is Money Limiting Your Band’s Growth?

You might have assumed from the title of this article that it would be about techniques of acquiring funding to pay for the overheads of running a band, or exploring where best to invest your marketing budgets. Not today I’m afraid.

Today I’m going to challenge the other side of the coin and suggest that money is bad for your band.

To clarify that statement in more detail, my opinion is that focusing on short-term methods of monetising your music career too early on is counter-productive when trying to build a successful and sustainable music career. The classic example is that by selling your music exclusively on iTunes opposed to offering it to fans free of charge fewer people will consume and share your song.

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