The urge to believe there is a magic formula for success, and that it can be deduced from studying past hits, is powerful. Strategic Communications Group CEO Mark Hausman believes he has distilled The 3 Hallmarks of Exceptional Content. Columnist Marcel Williams is convinced he knows The Essential Features of a Hit Record. Using the so-called Nickels Paradox, we show the fallacy of such beliefs, how correlation with the past seldom predicts future success.
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Entries in hit potential (5)
Mark Knight is the founder of Right Chord Music, a management and consultancy business. In this article Mark interviews David Penn, the Founder and Editor-In-Chief of Hit Songs Deconstructed a website dedicated to analysing the structure and composition of hit songs. The insight from this analysis is used to help mentor new song-writing talent.
We have all heard those hit songs that can be considered ‘timeless classics’. Whether it’s a hip hop track, a rock classic or an 80’s power ballad, these songs share some essential features that ensure they will be on the airwaves for years to come. Obviously there is not one hard and fast rule for this as every song is different, but here is a list of features that many of these hit records share.
Defining what exactly is “quality” music is an age-old process that never comes to a conclusion. The music that one person loves, another hates, and vice-versa. But now it’s possible for an artist to use that to their advantage.
In response to the ASCAP/HITLAB announcement that basically endorses the use of algorithms to analyze the hit potential of songs, I thought I would weigh in on the subject.
Proceed with caution…
As someone that spent the better part of a year evaluating similar algorithms, technology, services, business models and patents connected to acoustic analysis and hit potential measurement, I can tell you that you should proceed with caution when making a purchase or career decision that involves the utilization of services that sell computer-based, hit-analysis technology.
It’s fascinating technology, however…
Generally speaking, the technology is reasonably accurate (my experience: 80% accurate, and often close enough to my expectations) when it comes to plotting a song relative to a cluster of preexisting hits and then rolling the plots into a meaningful score. However a high score doesn’t mean you have a hit on your hands, or that “hits” even matter anymore. Read on…
Here are some pros and cons to consider when evaluating services that use computers and algorithms to evaluate music:
Computer-based hit analyzing technology - the pros…
Targeting. If detailed reporting is offered, this technology should show you how close your song is to clusters of previously recorded hits. This information is useful for targeting listeners of similar sounding hit songs.
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(Updated Sept 29, 2014)