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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in image (3)


Fonts and Branding: How Typography Affects Your Identity in the Music Industry

Typography plays a key psychological role in how people view your music. If you want to attract new fans and retain loyal ones, it’s important to consider your visual representation in print, online and everywhere in between. A picture says a thousand words, but people spend an extraordinary amount of time reading text.

A particular type of font can invoke a wide range of perceptions and emotions, ultimately creating an image of that particular artist. For example, handmade typography and decorative fonts help musical artists stand out from others and invoke a more personal, intimate image. Meanwhile, sans serif fonts, such as Helvetica, are essential for clean visual identities that rely on expert use of white space and simplistic styling elements.

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Can Indie Bands Use Lady GaGa's Example For Originality & Controversy?

Indie bands and musicians - What can we learn, if anything, from the viral marketing techniques employed by the world’s biggest pop star (except Justin Bieber of course), Lady GaGa? If at this point you’re grumbling “Not my thing” or “I hate pop music” you’ve quite possibly closed some of the potential doors available to you and sorely missed out as a result. Let’s also forget the obvious point that GaGa has millions of followers anticipating her every move. I plan to use this individual simply as a conversation starter on the topics of controversy and originality, which are becoming ever-more important in today’s music industry.

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What Kinds of Images Best Represent Your Band?

As you’ve no doubt realized by now, image is pretty important to your success as an artist. It affects your live show, it affects your online presence, it affects your marketing opportunities and strategy.

But in the countless hours you’re obviously devoting to exploring and experimenting with your image, are you thinking about what kind of image you’re going to use?  

The superb Riff City published a tremendously insightful post last week entitled Docs of Perception: Visual Records and How We Hear Music. In it, author Julianne Escobedo Shephard explores the relationship between camera technology and our perception of artists.

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