If you read my blog, you know that we believe the way record companies handle leaks is one of the many holdovers of a bunch of Luddites refusing to adapt to the times. We write constantly about their refusal to figure out a way to take a leak and turn it into a good thing. As circumstance would have it, I had the chance to put my money where my mouth is when one of the groups I manage, Man Overboard, had their record leak 28 days before the intended release date. After the jump we will discuss how we made this become another thing that won us both new fans and the loyalty of the ones we already had.
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(Updated Feb 25, 2014)