The idea that any emerging artist can become the next multi-platnum recording artist is null and void. Save for very rare instances, there is just not the level of demand in music that creates the necessary environment for a superstar to develop, and those who do break through at that level either had the connections or the marketing team that was smart enough to mold the musician to look and sound exactly how the labels want them to. But this is nothing new.
As the DIY Musician movement strengthens, musicians are continually gaining more understanding as to how they can sustain a career in music without the need to sign to a record label and sell over 1 million copies. There is a seemingly limitless way for musicians to use their knowledge of any and all aspects of music to create a sustainable career doing what they love:
Music licensing is a great opportunity for any aspiring musician to get paid for their recorded works to appear in TV and film. Helen Austin, a musician who has dedicated her career in music to licensing her works has put together a wonderful article on laying out the 4 Steps to Film and TV Placement.