In Defense of 1,000 True Fans – Part XII - How Kat Parsons Has Built Her Mailing List to Over 10,000 Strong
I met Kat Parsons through a mutual friend and she hired us to write a full marketing plan for her. After working closely with her, I thought she would be the perfect addition to the 1000 True Fans series! By putting a strong focus on building her mailing list and genuine engagement through social media, Kat has been able to take the big leap into becoming a full-time musician. Her understanding of building long-lasting relationships with her fans has helped her to build a sustainable career in the music industry, and it is one worth discussing, so enjoy!