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Entries in Keys to selling more merchandise (2)

Wednesday
May302018

Brand New Book - How To Succeed With Self-Produced Concerts

For musical artists who are just breaking in, or experienced performers who have been at it a long time, this book is a helpful tool to manage the new era of independent music: This guide will show you how to take control of your ability to find or create new places to play, book venues on your own, be your own agent, manager, promoter and publicist. This means taking control of all aspects of the touring business and having a system in place that will greatly increase your proficiency to make it work.

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Tuesday
Jan192016

Band Merch: Breaking Away From T-Shirts And CDs

Recently, I jokingly tweeted that bands should capitalize on fingerboards as a form of merchandise. Surprisingly, some people from my fairly low amount of Twitter followers seemed to agree with the sentiment. Merchandise costs money of course, but it’s specifically how bands make money on the road. This is especially true in today’s internet age, but I’ve also learned that the more merch you have at your table, the more you’ll sell, as you appeal to different tastes. I’m not saying your DIY, independent band has to have six plus tee-shirt designs. I’m saying don’t be afraid to step outside of the box. Here’s some merch ideas I’ve seen artists - some platinum-selling, some who can’t sell more than 100 copies of their records - do before that struck me as particularly interesting.

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