Connect With Us

Add Hypebot To Circleson

Enter your email address:

Delivered by FeedBurner

• MTT POSTS BY CATEGORY
• TUNE MTT RADIO
SEARCH

How You Can Contribute To MusicThinkTank

Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in Kyle Bylin (4)

Thursday
Oct282010

Andrew Dubber To Record Album In Delhi With Street Kids

Andrew Dubber, a music industry commentator and founder of Music Think Tank, has ventured to Delhi. He is working with a group called Music Basti; it is a youth-run charity. It organizes music workshops in homes for street children. Professional musicians, many of whom are successful recording artists, run the music workshops.

In partnership with Music Basti, Dubber intends to record an album of songs featuring the street children and release it online. He wants to do this to simply try and raise money for the charity. All proceeds from the album sales will go to the group to support their work. He hopes that it brings their cause to a wider audience too. The album once recorded and mixed down, will be released through Bandcamp. It will be available for free and as a pay-what-you-think-it’s worth.

Dubber intends to use various forms of online media to build a story, create meaning, and connect the cause and music to people on a deeper level.

Click to read more ...

Thursday
Oct212010

The Real and ONLY Reasons Why Fans File-Share Music

Thus far, we’ve looked at eight reasons why fans file-share music.

Mainly, they’re unaware of the number of legal and alternative options to consume music that are available; they want to hear music and grow to like the songs before they buy them; or they don’t know the artist, either not well enough or at all, or don’t trust them, due to recent line-up or sound changes. Rebuilding that trust takes time and isn’t easy.

As well, fans file-share music when there’s too many hoops to jump through on an artist’s website or because the offer that the artist made, whether by price, package, or delivery, was terrible. Next, we looked at the role that the biases of digital technologies play into file-sharing—the different ranges of social behavior they promote in audiences.

We also tried to understand how choice overload can cause decision paralysis, leading fans to become overwhelmed. To cope, they take the path of least resistance, attempt to explore all of their options at once, and end up committing to no decision at all.

Lastly, we looked at how fans employ their own Internet law of economics when buying music and end up file-sharing it to mitigate the risk purchasing with an album they wouldn’t have otherwise bought. A number of motivations were intentionally left out of this analysis. Let us now explore some of the more common reasons why fans file-share:

Click to read more ...

Wednesday
Oct132010

Ask The Readers: Do Music Fans Today Have Too Much Control?

The other day, Click Track, a blog at The Washington Post, posed this rather interesting question, “Does the 21st century music fan have too much control?”

In the advent of a world where fans can make global superstars out of rubbish on American Idol, fund artist’s careers using platforms like PledgeMusic and Kickstarter, and band together in an attempt to get Weezer to stop making records, the editors feared that fans today have too much control. They didn’t seem to have the audience needed to get answers to that question. So I thought I would put it open for discussion here.

Do fans today have too much control and what are the implications of this?

Friday
Oct082010

4 Reasons Why Fans Are File-Sharing Your Music (And Why They Can't Be Changed)

Last time, we looked at four reasons why fans are file-sharing an artist’s music—that they can change. These are simple solutions that any artist can act on and ensure that their fans aren’t motivated to file-share their music for reasons such as being unaware of alternative and legal options to consume their music or unable to hear the entire album before they buy it. Furthermore, new fans may not trust the artist because they don’t have enough name recognition or the artist has since changed their sound. Lastly, there may simply be too many “hoops” or clicks to jump through before fans can download or buy their album, so they resort of file-sharing it because it’s a proven, effective, and easy to use interface that works every time and is only a few clicks away; it’s also habitual.

These are all causes of file-sharing that artists can acknowledge and take steps toward preventing. In some cases, it’s simple solutions that matter. Educate your fans on the ways they can legally access your music, for free; allow them to stream albums before they buy them; build trust with your current audience and potential fans; and ensure that buying your music from your website or iTunes is the most quick and easiest way to access paying for music. If these general needs aren’t met, it could lead fans to download music that they may not have otherwise. Trouble is, these aren’t the only reasons why fans file-share. Here’s the four reasons fans file-share that artists can’t change:

Click to read more ...