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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in lifetime value (1)

Wednesday
Sep302009

How much is a fan worth? - Part 1

Most aspiring artists intuitively understand that there’s value in building an audience for the long-term rather that focusing solely on short-term revenue.  Bands offer free downloads, play free shows, and spend countless hours on- and offline interacting with listeners in hopes of developing a fan base that will support them over their careers.

But how much is a fan actually worth?  How much should an artist be willing to sacrifice (or spend) today to acquire fans?  And how many fans are needed to be able to make a living as a musician?

Click to read more ...