How do you tell a businessperson that success in the music business…has nothing to do with business?
On Music Think Tank, where I have posted over eighty articles, you’ll find an overwhelming amount of advice on social media practices, fan engagement and conversion strategies, business planning, artist management, music marketing, music technology and enough similar sounding posts to make your head spin. One might even be misled into believing that the equation: decent artist + solid business support = success. However this formula is about as a sound as building a one legged table.
If you are ever thinking about financially backing or supporting an artist, you should know that there are two other legs of the table that are of equal or greater importance. In fact, if these first two legs are solid, the third leg, the business leg, almost organically grows itself.