While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes long-term success.
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Since the dawn of MySpace, musicians have been using social media marketing to generate buzz and get more fans.
And while this opportunity still exists today, the truth is that there are now more musicians, creating more content, than ever before.
Question: which is more important: Facebook or email?
Believe it or not, your email is not only more important than Facebook, but also any other social network. Email marketing has been shown to be as much as 40 times more effectivethan Facebook and Twitter combined.
So it is the most important marketing tool you have to keep in touch with your fans, and to make more money for your music career.
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(Updated January 13, 2016)