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Entries in mailing list (2)

Monday
Jul282014

Why Email Newsletters Are Still a Vital Marketing Tool for Musicians

This post originally appeared on the Bandzoogle blog. Dave Cool is the Director of Artist Relations for musician website & marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool

“Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.”

That quote is from a recent New York Times article For Email Newsletters, a Death Greatly Exaggerated. We thought it was a good time to reiterate why we think email newsletters are still one of the most effective promotional tools for musicians today, which is also why Bandzoogle continues to offer a mailing list tool with all of our plans:

5 Solid Reasons to Use Email Newsletters

1) You own the list

For bands that have been around since MySpace was still a thing, remember all those fans you had? Well, MySpace owned their data, not you. If you didn’t get them signed-up to your mailing list, chances are you lost contact with many of them when you had to start over on Facebook.

Click to read more ...

Thursday
Jan202011

10 Ways to Trade a Song for an Email Address

I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is to offer something in return, and a great song is a powerful incentive. Here are ten techniques to negotiate that delicate exchange:

1. The classic squeeze page. You’ve probably stumbled onto one of these before: a fine-tuned infomercial-style pitch with a clear call to action and no exit links. The sole goal of the site, often just a single page, is to generate conversions. In our case, a conversion means “squeezing” an email address out of a potential fan. Seamus Anthony describes the method here and demonstrates it using his own music here. It may do the trick for first-time visitors, but returning fans have no clear path to explore the rest of your content.

Click to read more ...