The music industry is in a state of flux. Technology has changed the way musicians play and how engineers produce music, but most of the impact can be measured in how listeners consume and discover music. But what are the main technologies and platforms, who drives these trends and how has the business end held up? Here’s a look at how technology has changed the way people listen, buy, sell and discover music.
Entries in Marketing (145)
For musicians and bands, one of the most basic SEO achievements you can make is to get a Knowledge Panel to appear for your band keyword searches.
In past blog posts, we’ve talked a lot about the different types of search results pages that matter to you as a musician. The key to unlocking many of the rich search features offered by Google for musicians and fans is to get your basic Knowledge Panel working.
By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals, create content in bulk, and utilize the (often free) social media management tools available online.
If SEO is important to you as a musician, then having a website for your band is arguably the most important factor. But just having one isn’t quite enough. You need to optimize it for search engines.
Before you read this though, head over to Chapter 1 of this multi-post SEO guide for musicians to get familiar with your SEO strategy, the Fan Journey, and everything else we’ve covered up to this point.
One of most important pages on your website is your bio page. But a lot of bands get stuck at the part where you have to actually write about yourself! This is not an easy thing to do, but it’s a super important way to make your band look professional.
A great bio will create a first impression of you to many of your website visitors, so make it a good one! It will help convert your visitors into fans, as well as give bloggers and media a sense of who you are. Let’s look at a few ideas that will help you craft an effective musician bio.
Getting a record deal has never been easy. Even back in the days when the A&R man was your friend and an artist could make a substantial living from physical sales alone - you still had to be discovered, and nurtured, by someone with clout, connections, resources and know-how. But perhaps a musician was judged more on talent back then, rather than a hook or gimmick.
Why use YouTube to get more fans
Video has always been an important medium for music promotion. Music videos, documentaries, and concert films, have given fans a way to connect more deeply to the music, and the bands they hold so dear.
So it’s no surprise that YouTube has become a must-use social media platform for musicians.
But beyond just simply being a video platform, there are real tangible reasons why YouTube presents a great opportunity for you to find more fans.
About 10 years ago, a pretty awful music producer was sitting in his parents spare-room on his computer trying to make sense of Ableton Live, and the world of record labels, sales and music production.
That producer was me, and there are a few things I wish somebody had told me back then.
I’ve come a fair distance since those days, but many of the things I wish I’d been told are still as true today, so I’d like to cover a few for you.
SERPs? It stands for “search engine results pages”.
Simple enough. Got that out of the way.
If you’re a musician, especially one who cares about your SEO, then SERPs matter a lot to you. We’re going to focus on Google in this post because that’s where most people go when they search.
No matter who you are, where you live, or what kind of music you play, we all share a common goal: To find fans and build a fanbase.
There are many ways to get more fans online, but we’re going to focus on the low hanging fruit. The big blue-and-white F-word at the top of the social media food chain: Facebook.
When we talk to other musicians about music marketing, search engine optimization is a topic that comes up often.
And why not? It’s free, it’s known as a highly effective marketing channel for millions of businesses, and it works.
The downside is that it’s complex, time consuming, slow to see results, and it’s known as a bit of a dark art.
There are many things an artist must have to succeed, and then there are a few things that will make life easier. Today, I am focusing on the necessities. We all know the music business is currently changing, but there have always been changes in the music industry. How we adapt to those changes determines our outlook and success. Perhaps I’m used to change because I’m from the rap world, which was new to music in the 1980s and rap just began making money for the labels heavily in the 1990s–so it’s a relatively new art form. Today, independent rap artists can build successful careers that feed themselves and their families without having to sign to a major record label. Here’s what is needed for that to happen, for rappers and for all artists and musicians looking to build a successful career:
When it comes to promoting music online, there are far too many channels, networks, forums, platforms, apps and communities for musicians to be involved with to be present on them all.
So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bare the most fruit.
How are you to know which platforms are most likely to lead to success?
Ever wondered how to best choose a supplier to work with your music business enterprise? Or have you been burned? Has a web designer taken the money and not produced the goods? Have you had an ongoing to and fro with a graphic designer who doesn’t seem to “get you?” Well, I have too, here’s my story and here’s the lesson I learned!
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(Updated January 13, 2016)