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Entries in Marketing (110)

Wednesday
Jun122013

Make Better Marketing Plans with a SWOT Analysis

The start of just about every marketing plan in history starts with what’s known as a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). It just so happens to be my first go-to step as well when I’m taking a look at a new band.

Although I don’t always do it formally, a SWOT analysis is the best way to get a handle on a band’s current position in a market and what the next steps should be. Having one in hand will help you determine what the steps of your marketing plan should be and how best to approach the next 2-3 months of marketing for your band.

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Tuesday
Apr092013

Going Nowhere – The Pitfalls of the “Facebook Band"

Today I want to talk about what I call “Facebook bands”. This isn’t a term, of course, for every artist on Facebook (some are fully professional and use the site extremely well), but rather a term to describe those who misuse Facebook in predictable and typical ways, dooming themselves to stay on Facebook permanently without any outside exposure. Self-imposed social media prison.

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Wednesday
Feb202013

The Power of Personal - When Traditional Marketing Still Counts

Written by Jem Bahaijoub

As a new artist it’s easy to feel overwhelmed by the constantly evolving new media world. With new marketing platforms bombarding us every day, it’s difficult to see the forest from the trees. So what should you do to market your debut EP? How can you build up a fan base from scratch? Next time you feel a panic-attack coming on and start screaming “where do I start?!”, take a deep breath and remember that we were sociable before we were social. So cast your smiley text faces and FB invitations to one side, and go back to basics. The foundational elements of direct-to-fan marketing all started in the physical world….

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Tuesday
Jan292013

Dominate a Market in 12 Weeks

Everyone says that flyering is dead and a useless waste of money. I’m here to tell you that it isn’t. It’s not that the people still hanging up flyers are mindless drones simply repeating the “promotion” techniques they’ve seen on TV that they think might work, it’s that they DO WORK. Flyering has to be done strategically though. There’s no use hanging up flyers without a plan in place. Over the next 12 weeks, you’ll be playing 4 shows (one show every 3 weeks) and flyering the hell out of every single one of them. By the end of the 12 week challenge, you’ll see an increase in your fan base, a huge increase in awareness, a clearer market segment that you can play to in the future, and hopefully some money rolling in as well.

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Wednesday
Jan162013

The Justin Timberlake School of Landing Pages

Justin Timberlake recently released his first song as a lead artist in almost 7 years. That’s right; 7 years! To turn this release into an event, Justin and his team at Uprising Creative made a gorgeous landing page. I think it’s a stellar example of everything a landing page should be.

Let’s take a look at how the landing page dresses up the release of “Suit & Tie.”

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Wednesday
Dec122012

The Ultimate Musician's Guide to Tumblr

I’ve briefly touched on the importance of Tumblr in other posts, but I’ve yet to dive into what exactly Tumblr can do for your band’s promotion efforts. This ultimate guide will hold your hand through the sign-up process and take you all the way through to a point where you can use Tumblr DAILY to promote your music and gain new fans. Before you know it, your micro-blogging platform will be a major part of your promotion efforts.

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Thursday
Nov292012

Music Marketing - The Ultimate Guide For Beginners Part 2

Hello again my Think Tank friends, and welcome to part two of my beginners guide to music marketing. If you haven’t already seen part one, I suggest you check it out before going any further (Link opens in a new window). Part one looks at what music marketing is and why it’s needed, the power of leveraging established platforms to get your music out there faster, and types of online and offline platforms you could use to market your music to targeted fans of your genre.

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Monday
Oct152012

A Hypnotic Way to Get Fans to Open Your Emails

If you know anything about marketing, you already understand that having a growing email list of fans can be your most powerful promotional asset. But, like any good tool, you have to know how to use it.

One of the great challenges with email is getting people to open and read your messages. It’s not the end of the world if your fans see your emails pop up in their inboxes but don’t have the time to open them. At least they see your name and are reminded of who you are.

But your real goal is to motivate fans to open your emails and further interact with you. So how do you do that?

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Monday
Sep242012

Making New Fans in Unexpected Places

Whenever I write an article about sponsorship or marketing, I always talk about finding your unique, target audience. As bands, we usually focus on the genre: people who like certain acts that resemble our music. Sometimes, we base it on the subject matter of the songs or even the band’s image image. However, have you considered just connecting fans who have a similar personality or interest as the band members? Using our passions and some concentrated effort, we can make new fans in some unexpected places.

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Monday
Jun182012

Rich Band, Poor Band - Why You Should "Invest" in Pull Marketing

There is a very famous (and powerful) book called “Rich Dad, Poor Dad”, by Robert Kiyosaki.  In the book, Kiyosaki explains that “poor parents” will recommend buying your home and “investing” $2,000 a month in your equity, instead of throwing it away on rent.  “Rich parents”, on the other hand, would encourage you to find a property that you can buy for $2,000 per month, and rent to someone for $2,500.

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Thursday
Jun072012

Bands - Don't Contact Me, Unless...

I would love to take it as a compliment that so many bands send me email asking me to check out their music or come see them live.  It should mean I’m important.  Instead, I disregard most of it as spam.

Mile-long emails telling me about how so-and-so is the next hot artist blowing up all over my face.  New album press releases that assume I have 40 minutes to spend learning all about how some artist “grew up in the poorest regions of such and such area before ‘rising to fame’”.  It’s all hype that makes no sense given that you have only 80 fans on Facebook.

What is most annoying about these emails is that they’re not even addressed to me.  They’re sent to the Earbits customer support email address, and have clearly bcc’d the rest of the world.  Sometimes, they’re not even smart enough to do that, disclosing hundreds of email addresses to everybody else on the list.  These untargeted, long-winded marketing pieces are lazy, in some cases costly, and completely pointless. Stop sending them.

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Monday
May212012

Marketing Plan Tactics For Independent Musicians - Part 2 of 3: Album Launch

The first piece in this 3 part series discussed steps you should take before you start promoting a new album, such as having your online presence all in order. In Part 2, I will go over some basic elements for, yep you guessed it, promoting a new album.

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Thursday
May102012

5 Non-traditional Ways to Promote Your Music

Artists tend to be creative people. We write music, create dazzling visions of art, and express sentiments in the most unique ways. However, when it comes to promoting our art, something else happens. For one reason or the other, most artists fail to express any creativity in their business endeavors.

Here are five easy (non-internet) ways that you could promote your band. I hope that more than anything else, they get your brain going and inspire you to create ideas that work specifically for your art.

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Wednesday
May022012

Basic Marketing Principles For Artists - Part 3 of 3: Increase the Amount of Money That You Charge

Welcome to the final segment of a 3 part series that was inspired by a mastermind program I participated in with Ali Brown who is my mentor in the world of online marketing.

Here’s the recap of what we’ve gone over thus far…

There are three ways to increase your income:

Part 1. Increase your number of clients (fans).

Part 2. Increase the frequency of purchase, how often your fans buy from you. (and you’d better have more than just music to sell).

Part 3. Increase the amount of money that you charge…

Increasing the amount of money you charge poses a problem if all you have to sell is music because music is now widely available for free, and people have proven that they are not willing to pay a premium for music.

However, fans will pay plenty of money for experiences, like a great concert or a chance to be a contribution to an artist, a special memento, or wonderful merchandise that really resonates with your fans.

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