Welcome to the final segment of a 3 part series that was inspired by a mastermind program I participated in with Ali Brown who is my mentor in the world of online marketing.
Here’s the recap of what we’ve gone over thus far…
There are three ways to increase your income:
Part 1. Increase your number of clients (fans).
Part 2. Increase the frequency of purchase, how often your fans buy from you. (and you’d better have more than just music to sell).
Part 3. Increase the amount of money that you charge…
Increasing the amount of money you charge poses a problem if all you have to sell is music because music is now widely available for free, and people have proven that they are not willing to pay a premium for music.
However, fans will pay plenty of money for experiences, like a great concert or a chance to be a contribution to an artist, a special memento, or wonderful merchandise that really resonates with your fans.