The “Four P’s” is a term used to describe the traditional Marketing Mix: Product, Price, Placement, and Promotion. Well, I’m going to borrow from that expression and talk about the Four P’s of Playing Live Shows: Preparation, Promotion, Performance, and Post-Show. This series of blog posts will cover the things that you can be doing as a live performer to maximize each show. Part 1 is all about preparation.
The Four P’s of Playing Live Shows: Preparation
We’re going to start with the assumption that you’ve chosen a venue and confirmed a date with the venue booker. For tips about getting booked, see one of my previous posts 5 Ways to Impress Venue Bookers and Get More Gigs.
Once the gig is confirmed, here are some things you will need to prepare for the show:
Who will the opening band(s) be?
I guess the first question really is will there even be an opening band? The answer will almost always be yes, as the benefits are clear. An opening band can warm up the crowd, hopefully bring their own fans to the show, and help with the promotion of the show. So when choosing an *opening band, a few things to consider (*and if you happen to be the opening band, much of this advice can still apply):