While artists may wish the capital M in this industry belonged to music, the truth is there is many other elements which have to be in place to successfully launch and nurture a career.
The record execs and publicists would have you believe that the M stands for marketing. They love to take credit for how they masterminded the strategy that broke the band.
In reality when it comes to successful acts, the dominating M is not music, or marketing, but marketability, and that ultimately lies in the hands of the artist themselves. The most successful acts in both the mainstream and the more niche genres, understand this as the key to growth and sustainability.
So many artists fall down because they put too many eggs in one basket. They woefully neglect other key ingredients, which, unless firmly in place, will lead to missed opportunities and ultimately, failed careers.