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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in mobile (9)

Monday
Sep102012

Developing a mobile app for your band

Why Your Band Needs an App

It’s no secret that the world of music has changed over the past decade. In fact, there’s no aspect of writing, recording, distributing and marketing music that hasn’t changed. While some bands may be actively seeking major label success, the truly inventive bands are working hard on every aspect of their music, including promotion. This is largely because today’s independent musician is truly independent. They often produce, record and promote their music without the help of a record producer or PR company.

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Wednesday
Aug012012

Cyber PR® Presents: Musician’s Guide To Mobile [Free White Paper]

Do you consider yourself mobile-savvy?
I’m not just talking about texting (although that’s important!).
I’m talking about using your smartphone to tap into and enhance your online presence while being up-to-date on all of the cool apps to make your life a little easier. If you could use a little help understanding the magic of mobile, then this guide is for you! Here are some interesting mobile statistics to keep in mind:

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Monday
Jul092012

Mobile Engagement With Applications

My relationship with my Blackberry is one of the most consistent and rewarding ones. I rely on my mobile device for operating nearly every aspect of my day from getting a map to my destination or texting my friends to let them know I will be late. Mobile devices govern many different aspects of a consumer’s life and interactions with the world they surround themselves with.

Because there is such an intimate bond between consumer and their mobile device, the mobile environment offers a new and exciting way for artists to engage with their fans. Fans interact with many of their social networking environments from the website’s native application to their device. With access portals for fans rapidly evolving with advances in technology, it is up to the artist’s to include these mobile engagement tactics in their digital strategies.

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Thursday
May312012

Musician's Arsenal: Killer Apps, Tools & Sites - ReverbNation Mobile Apps

Keeping in line with our recent mobile theme, I wanted to present another mobile option to you this week. Last week we talked about Mobile Roadie’s free mobile ready website option. Mobile Roadie is also quite adept at making mobile apps. And while they are a leader in app creation platforms for musician’s to consider, their price points can be prohibitive for many independent artists. But have no fear, ReverbNation has been creating free/inexpensive solutions for independent musician’s since their inception. Here again they have come up with an affordable solution for mobile app creation. And ReverbNation can get you up and running with a customized app in 6 quick steps.

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Monday
Apr302012

Why Mobile Apps Matter For Music

Mobile phones can be considered either an asset or a hindrance depending on whom you ask. At one point, mobile phones were only available in brick sizes reminiscent of the scenes in A Night At The Roxbury. Fast forward to the present day when mobile phones dominate nearly every facet of human behavior. They have disrupted how we communicate with one another, how we function in a work environment, and how we choose to spend our free time. You can’t walk by a crowd of people without seeing someone typing on their Blackberry or iPhone. With the amount of impact the mobile phone has had on daily life, it is only recently that this disruption has infiltrated music.

There are over 5.6 billion people in the world with cellphones. Statistically, if there are 7.1 billion people on this planet, that means three fourths of the entire human population have a mobile phone. With these kinds of figures and usage, there is a huge audience of people who have yet to be tapped for disruption and engagement. Through the use of mobile applications and successful leverage of mobile technologies, musicians would be able to reach an entirely new audience of people in a very personal way: mobile applications.

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Thursday
Feb232012

Mobile Marketing for Independent Artists: Tools

So this is it. The final installment in my series on mobile marketing for independent musicians (sob!). We’ve discussed the reality. We’ve established the importance of strategy. Now it’s time to talk tools! So exactly what tools are out there for the average, hard- working DIY musician? Are the all-singing, all-dancing mobile marketing campaigns of established artists totally out of reach?

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Monday
Jan162012

Mobile Marketing for Independent Artists: Strategy

Take down your Christmas tree! Walk away from that last mouthful of turkey! Stop putting cranberry on everything! It’s 2012 folks. Time to get back to business. 2011 was the year of absorbing, observing and conversing about mobile marketing. 2012 is all about getting amongst it. But hold your horses! Before you jump in at the digital deep end, let’s start with the basics. What exactly is mobile marketing?

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Tuesday
Dec202011

Mobile Marketing for Independent Artists: Reality

There’s no doubt about it. Mobile marketing is the term “du jour.” Music industry conferences, networking events, the twitterverse and blogosphere are on fire with mobile marketing chit-chat. Bands apps, QR codes, SMS marketing….it’s a never-ending mobile maze. This is the first blog post in a three-part series attempting to demystify the issue of mobile marketing. I’ll be exploring the foundations of a solid mobile marketing strategy for musicians and identifying what tools are out there for the DIY music community. But firstly, what does mobile marketing actually mean to your average, trying-to-do it all local musician?

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Thursday
Aug252011

Why You Should Build An App

Embedding your music in another product - a mobile app, for example - is going to be the way to sell music in the future. Consider this article, published just 5 months ago in the New York Times. It highlights the major labels’ mad dash to get into the mobile app market. Bjork new album will be a collection of apps rather than a list of songs. UMG is creating an app for Nirvana’s “Nevermind”. And it makes sense. Just last month news surfaced that Apple has now sold more apps than song downloads - even though iTunes had a nearly 4 year head start on the App Store.

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