Ever since you were a kid, you’ve collected records. Most of your collection is in the form of long playing records and the singles that you bought every time you could find one with a picture sleeve. As much as you love your collection, it would be nice to have digital copies you could take along on the go. The good news is that you can digitize your vintage music and listen to whatever you want whenever you want.
Entries in MP3 (4)
Whether you paid thousands of dollars working with a great producer or made your own bedroom recording, chances are you want people to hear your music.
Over my 20 years in the music industry I’ve seen bands and even record labels make the same mistakes which ultimately prevent their record from standing a chance for success.
In order for people to hear your music and increase the chances your album or EP release will be a success, you need to create a solid plan before you release the record.
1. Do NOT release the record the same day you receive your masters back or your CDs arrive on your doorstep.
This is the #1 mistake we see bands make. You’ve spent months, if not years, on your album and you just want people to hear it. I get it. However, as counterintuitive as it may seem, you greatly reduce the amount of people hearing your music by releasing it right away.
The latest version of MP3 Rocket (a media downloading app) now allows you to download YouTube videos as mp3s, so you can listen to that new Lady Gaga single whenever you want. MP3 Rocket claims this isn’t breaking any copyright laws, because their software is to be used only for “time-shifting, personal, private, non-commercial use”, which cites the same ruling that video tape and VCR manufacturers use to make home-recording of TV shows legal.
The first argument that should pop into everyone’s head is that YouTube videos don’t air only once, on Monday nights at 7pm Est / 6pm Central… YouTube already provides the convenience of “time-shifting” because you can ALREADY watch or listen to the video whenever you want, as many times as you want.
It doesn’t seem that long ago since Radiohead did what was once unimaginable - release an album without being signed to a major record company. On the long march to digital ubiquity as the means of music delivery Radiohead avoided the tar pit that seems to be major label thinking and came out clear winners. Yes, they resorted later to releasing the album as a good old CD into regular retail distribution but they were pioneers and were soon followed with great success by Nine Inch Nails and to lesser success by many others. Both these bands had an understanding of what their fans wanted [price level choice, quality and special packaging] and both bands understood the power of the internet for marketing purposes and direct reach. [NB: Although I believe that the digital music file will rule the day, vinyl still has a role to play and I’ll get to that later.]
The most interesting part of this experiment [which at the time, I would argue it was] was not only that it was wildly successful but it laid the groundwork for what I have coined the end of the organizing principle. In other words I suggest that we are now seeing the end of the album-length work as the permenant work, the everlasting body of work that represents the pinnacle of an artists’ creativity. I am fully expecting to hear the howls of derision over this but bear with me.
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(Updated January 13, 2016)