Entries in music business (70)
As technology is growing and becoming much more accessible all over the world, more Record Labels and Artists are getting their Music Production hats on and releasing music to the world. The thrill of seeing the material out on stores such as Beatport, iTunes, Google Play, and others is a great feeling but then the artist and record label begin to realize there is not enough attention that is needed and begin to ask, how can I get featured and get a banner on Beatport or iTunes and others?
The Musician’s Guide to the Sales Funnel: 10 Steps to Selling Tons More Tickets, Music, and Merchandise
If you’ve been struggling to get results from your marketing efforts and continue to spend more money than your band makes, then this is a must-read.
Independent - (adj) - 1: Not influenced or controlled by others in matters of opinion, conduct, etc.
2: Thinking or acting for oneself.
As musicians, we tend to think we can do it all. We’re independent artists. We’ve got our music, our talent, our fans—and nothing else matters. Well, at least that’s how it works in theory.
The reality is we need help, and lots of it. I don’t care how good you are—there is simply not enough time to do everything and still be a master at your craft, which is the music itself. You need tools and you need to outsource. You need to learn how to run your band like a business, and being resistant to this fact is the fastest way to kill off whatever income—and independence—you have left.
The music industry isn’t the same as it was in the past. A lot of people have spent a lot of time complaining about this following the rise of the internet, but like everything else, it’s just change. Change isn’t positive or negative, rather it’s what you do with that change that matters. The successful musicians and music business people are embracing that change and running with it as a new breed of entrepreneurs.
In today’s music industry there is no one-size fits all model. We are all free to experiment and find out what works best for us, our fans, and our music careers. This is the true definition of entrepreneurship. Today’s music business approaches would not have worked in the past when technology was expensive and valuable connections were hard to come by.
As an indie musician, I already know you are extremely creative—more so than most business people out there! You may have never thought of it this way, but you have the same mindset, problems to solve and thought process as an entrepreneur. The key is to harness that creativity in your career, capitalize on this new artist ecosystem, and build it into your own model.
There are a lot of musicians out there struggling to pay the rent, grow their fan base, and make a profit on tour. It’s a tough road, but if you’re dedicated you can make music your career. In today’s music business, it’s not about forcing yourself into a one-size-fits-all box, or throwing a dice and hoping for the best. It’s about building the right career for YOU and YOUR music, experimenting, learning, and adapting to change. Today, you are an entrepreneur, not a product, and great success is waiting for musicians with this mindset.
The New Artist Model is all about thinking of your music career like a business and using creative strategies to start growing now with the tools and resources you have available. In the New Artist Model FREE E-book, you’ll get a glimpse at some of the proven strategies we discuss in the full online course. Click the image to download your copy and check out the 10 key points of the New Artist Model below.
Are you a musician? Are you a songwriter? Did you wake up one day not long ago and say “WTF? Who stole the music business?”
With CD sales about half what they were 15 years ago, and the “new media” radio stations like Pandora, Spotify, Grooveshark, et al, reportedly paying out pittances for even millions of airplays, you’re not alone.
And you’re right. Someone did steal the music business. But it may not be who you think and there just might be a remedy available to you.
Once the mp3 was invented, and the historical physical music product (rolls, records, 8-tracks, cassettes, CDs) was transformed into a VIRTUAL product that could easily be captured (stolen) and shared with “peers,” the game was over for making money from music distribution. It has been downhill ever since.
By Athena Butler
When it comes to recorded music, today’s consumers enjoy a free ride and seem to have all the answers. Song sharing is there for the taking and, in any case, the old music sales model is archaic. But if out with the old and in with the new is stylish in music, the same is not true of music recordings.
For the business, it seems, free is good. However, the decline of recorded music sales has been catastrophic since 2001, when piracy became rampant and the single song Apple economy banished the album. Now, hope for the sector requires a giant leap of faith. In the meantime, the tough job of finding new ways to compensate for this loss of profits falls to the record companies. It may appear that artists are gaining more exposure as music changes hands often and easily. But is the moneymaking of old within the reach of the business?
Earlier this week I received a typical inquiry in my inbox. We’ve all received these copy and pasted emails - where some poor soul is blasting out to artists just hoping for anyone to reply! I get them a lot and I also delete them A LOT. I usually am not compelled to say a word. But this time I thought maybe I’ll just give my 2 cents… this poor girl has not replied so either she is a robot with very little email response capabilities OR she rolled her eyes and moved on. Probably the latter!
Hey guys. Today I want to look at one very important music business skill that will greatly benefit you in your quest for a ‘successful’ music career. We all have our own idea of what success is, but if to you it involves getting known on a wider scale then you already are, the below strategy will definitely help.
I’ve already looked at three other essential business skills for musicians, but this additional skill is just as important, if not more so. You should use it alongside the others for a more professional and faster moving music career.
So, let’s have a look at what the subject of today’s guide is:
Leveraging other people and platforms who currently command more influence than you.
With that in mind, let’s get into it!
Written by Tommy Darker.
This is the last part of the 3-part series about the Musicpreneur. A link to the complete essay with all the parts and extra resources can be found at the end of the article.
III For the future
Somebody could say that we’re done. That the list is full. Almost.
The present is not all that counts; unless it points to something bigger in the future.
The past years I was working for NATO as an international military policeman. Last summer I decided to quit my job after 7 years of solid and educational experiences. All that because of my love for music.
During my transitional window to a full-time music devotee (active musician and marketing experimenter), I had a lot of time to dedicate and strong appetite to devour books that contained information outside the scope of the Music Industry, but indirectly connected with it.
And then it hit me.
The music industry is about to change in a profound way as it turns to streaming as its primary distribution model.For labels, artists, songwriters and musicians alike, their financial lives may hang in the balance.
With a rise in social TV, multi-channel engagement, and recent reports suggesting that there are more mobile phones than people in 4/6 of the World’s regions, this year will no doubt be an interesting one for social media, but how will these trends impact the music industry?
When you hear, “It’s all who you know,” it sounds so intimidating - like you need to be a former roommate of Mark Zuckerburg, cousins with Richard Branson, and dating Taylor Swift.
But simply contacting a stranger can lead to a worldwide network of connections.
Whether they ever choose to regain some of their former financial stature and growth, record companies, majors and indies alike, along with unsigned and unknown independent artists, too, must cultivate and create, as quickly as possible, a SINGLE new digital marketplace. Here competition will flourish and some semblance of reasonable choice and control over the discovery of new artists with original new music will be exercised by whatever is left of the music listening mainstream audience. In this brave new world, record companies will need to collaborate and combine forces with each other and with independent artists at large. They will need to move quickly to consolidate into one place a dynamic customer base made up of the depleting record companies’ sales bases along with the ever increasing independent artist fan bases. The passionate members of the music listening public will ultimately choose to gather in this one place and make quick decisions about new music and new artists.
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(Updated January 13, 2016)