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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in music marketability (2)

Tuesday
May072013

The Music Marketing Manifesto. Ten Principles For Success

1. Write, record and play high quality music

It seems like an obvious thing to say, but everything starts & ends with the music. If the songs are poor, the recording is bad, and the live show is dull don’t expect to make a living from music.

2. Continue to only deal in high quality

Some of the best new bands and artists are let down by terrible videos, bad photography and shocking design. Yes it is fickle, but judging a book by it’s cover is a reality. When you are choosing which artist to review, book, or even sign you are invariably drawn to the most attractive presentation. So why not increase your chances of being heard? Remember, you can have the best music in the world but if nobody listens ,you get nowhere.

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Wednesday
Mar232011

3 Essential Elements of Music Marketability

While artists may wish the capital M in this industry belonged to music, the truth is there is many other elements which have to be in place to successfully launch and nurture a career.

The record execs and publicists would have you believe that the M stands for marketing. They love to take credit for how they masterminded the strategy that broke the band.

In reality when it comes to successful acts, the dominating M is not music, or marketing, but marketability, and that ultimately lies in the hands of the artist themselves. The most successful acts in both the mainstream and the more niche genres, understand this as the key to growth and sustainability.

So many artists fall down because they put too many eggs in one basket. They woefully neglect other key ingredients, which, unless firmly in place, will lead to missed opportunities and ultimately, failed careers.

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