Everyone knows how important the YouTube platform is for indie musicians. It’s a great way to get your music out to fans, grow your fanbase, and provide your fans with great content from music videos to vlogs. There are plenty of musicians out there who have become successful mainly because of their YouTube channel, with Karmin and Pomplamoose being two of the most successful examples. They grew their audience by targeting young teens with covers of popular songs. Other musicians, like Alex Day, have based their career entirely on recorded music sales and a YouTube channel featuring music videos and hilarious vlogs.
However, there is another aspect of YouTube that is vastly underutilized by the musician community on the platform - publishing. You don’t need a publisher to get your music placed in YouTube videos. You just need to be proactive with social media and reach out to YouTubers you think would be interested in using your music with their creative content.