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Entries in music marketing (34)

Friday
Oct122018

AWAL Flatter Unsigned Artists And Inhibit Independence

Every unsigned musician wants the same thing: Someone to listen to their music, love their music and help them make a career from their music. This quest for the life changing moment is perfectly dramatised by shows like the X-Factor who make it sound so perfect and simple. You rock-up to an audition, sing your heart out and you become a star.

However, what these shows don’t explain is the business model behind the glamour. Who is paying? How does the artist gets paid? and does this actually represent a good deal for the artist? FYI signing away a large percentage of your future income for all previous and future releases without any guaranteed you’ll make final is unlikely to be a good deal.

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Tuesday
Jul032018

Top 5 Ways How To Promote Your Music Video

Today popularity on Youtube and social platforms is the most important part for success of any artist.

But you need to do more than just to create a great music videos to maximize its full potential. There is no point for you to produce music videos if nobody would watch it. If no one is interested to see it, and more so share it, then your video is practically worthless. Therefore, you should also come up with promotions and advertisements to boost your videos online visibility.

Below we outline 5 of the most important ways you should do to promote and boost your music video to achieve outstanding results.

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Thursday
May102018

5 Ways To Market Your Music To New Fans

Building a fan base for your music is often the hardest obstacle to overcome as an independent artist. As artists, we tend to feel that the music should speak for itself, but that leads to an endless cycle of us releasing music and getting no response. Learning how to promote your music is the best thing you can do to build your career without having to worry about pitching music industry gatekeepers. Here are five strategies you can use to market your music and get more fans.

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Wednesday
Jun212017

4 Reasons Why You Should Focus On Small Music Blogs…Not Big Ones [Sonicbids]

Everyone wants major press placements. I get it. There’s a lot of clout that comes with a feature on Alternative Press, Stereogum, Consequence of Sound, etc. However, in their quest to shoot straight to the top, emerging bands are missing a vital component to career growth: small, indie blogs.

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Tuesday
May022017

The Complete Guide To Marketing Your Music Online

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

These days, there are so many different ways to market your music online that it’s tough to even know where to start. What’s worth your time, energy, and money? What isn’t? How many social media platforms do you need to be active on? Do email lists still matter?

This comprehensive guide will outline your options and help you determine the best approach to each aspect of your music marketing.

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Thursday
Feb092017

How To Use Instagram Live

The latest trend in the social media world, is live streaming. Last year we saw real time videos blow up on Facebook, shortly after it made its way to Instagram. Instagram Live is a great way to showcase new music, give your fans a behind-the-scenes look into your life, or just have a Q&A session.

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Sunday
Oct162016

7 Things I Wish Somebody Had Told Me About Releasing Music

 About 10 years ago, a pretty awful music producer was sitting in his parents spare-room on his computer trying to make sense of Ableton Live, and the world of record labels, sales and music production.

That producer was me, and there are a few things I wish somebody had told me back then.

I’ve come a fair distance since those days, but many of the things I wish I’d been told are still as true today, so I’d like to cover a few for you.

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Thursday
Jul142016

5 Steps To A Successful Content Marketing Campaign For Record Labels

With the evolution of streaming platforms, the music industry landscape is in a constant state of flux and the role of record labels has been questioned. With a heritage in producing records, it’s been hard for labels to adapt to the issues of diminishing production costs and recorded music revenues. In my opinion, the solution here lies in marketing.

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Thursday
Apr142016

The Value Of Keyword Research For Artists

Keyword research is vital in the digital marketing industry. It is valuable because of its high return on investment (ROI), and keywords help your website to rank in the search engine results page (SERP). Researching keywords that relate to you can help you to learn which terms and phrases to target with SEO. This is a good way to learn more about your fans, too. Choosing the most important keywords and phrases that describe you will help you to attract qualified traffic to your website.

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Wednesday
Jan062016

Take Your Music Promotion Up An O.C.T.A.V.E.

Before you choose any of the tactics or methods in this guide to promote your music (This is an excerpt from The Definitive Guide on How to Promote Your Music found over on Starsunderground.com), here are some music promotion basics that apply to ALL of them. Keep these in mind as you move forward. To make things simple, here’s an easy-to-remember acronym to guide you: O.C.T.A.V.E.

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Tuesday
Oct272015

3 Mistakes Musicians Make To Sabotage Their Own Careers

Musicians make similar mistakes all the time. When they repeat these kinds of things, it not only hurts them in the long run, but they’re often bewildered as to why things don’t go as well for them as they should.

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Monday
Sep072015

6 Music Business Skills All Guitarists Need To Know

For the most part, the music business skills guitarists need to build aren’t that different from skills other musicians should be equipping themselves with. Communication and networking skills. Marketing, image and branding. Punctuality and professionalism. Money and time management.

However, there are also some obscure or counterintuitive skills that guitarists should take the time to develop, like the ability to teach, write, or speak.

Have I piqued your interest? Then let’s delve in. here are six music business skills all guitarists need to know.

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Wednesday
Aug052015

The 5 Most Annoying, Ineffective Ways That Bands Seem to Always Promote Their Music

This article originally appeared on the Sonicbids blog.

We wholly recommend promoting your band on social media (duh). It’s easily the best way to maintain and grow your following, and it’s arguably eclipsed flyering as the most reliable way to announce a show and reel in a crowd. What we can’t advocate, however, is being obnoxious about it. We’ve all had our nerves grated by someone’s promo. No matter how alluring or special the artwork, there are certain marketing moves you just shouldn’t make online.

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Wednesday
Aug132014

Music Business Strategies

There are a lot of musicians out there struggling to pay the rent, grow their fan base, and make a profit on tour. It’s a tough road, but if you’re dedicated you can make music your career. In today’s music business, it’s not about forcing yourself into a one-size-fits-all box, or throwing a dice and hoping for the best. It’s about building the right career for YOU and YOUR music, experimenting, learning, and adapting to change. Today, you are an entrepreneur, not a product, and great success is waiting for musicians with this mindset. 

The New Artist Model is all about thinking of your music career like a business and using creative strategies to start growing now with the tools and resources you have available. In the New Artist Model FREE E-book, you’ll get a glimpse at some of the proven strategies we discuss in the full online course. Click the image to download your copy and check out the 10 key points of the New Artist Model below.

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