How To Use Music Merchandise As Part Of The Marketing Strategy?

Musical bands often take advantage of shows, musical tours, festivals, and outdoor concerts to sell their merchandise in order to make more money. It also increases the band’s public awareness, and the band’s performance will be a reminder to the guest when they think of the experience. 

Marketing merchandise is one of the most effective ways to grow your engagement on different social media platforms. It boosts your marketing effort and helps you create vibrancy with your audience. But, in what ways can you use music merchandise as a part of the marketing strategy?

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Merch Smarter – Unraveling 5 Common Mistakes Artists Make With Their Merch Business

There are two ways that musicians have always made money.  One is by performing and the other is by selling merchandise (“merch”).  With the continued decline in music sales (except vinyl), and the increasing popularity of music consumption through streaming platforms like Spotify, artists are yet again forced to lean more heavily on other income sources in order to make a living doing what they love.  Touring and live shows continue to be a primary revenue stream for artists, and most artists sell 85% or more of their merch directly at live shows at the merch table.  With that, merch can be a lucrative source of income to artists if they play it right.  While many artists know that selling merch is a good way to keep the hypothetical lights on in their business of being an artist, we’re still seeing some common mistakes being made out there across all levels. Let’s zone in on 5 of these and see if we might make more sense of this merch madness.  

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"Break A Leg". Dave Grohl Creates A Limited Edition Of Merch

It seems like everybody heard about Dave Grohl’s accident in Sweden and how it created a massive buzz. First going on stage after the injury, than - an epic Iron Throne that saved the following gigs.

But the story has no ending and Foo Fighters’ team created a limited edition of merch dedicated to this accident.

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