What does signing to a non-exclusive deal mean? One question has come up consistently over the years when my artist friends come across a company using the term “…represented on a non-exclusive basis…” At first they think “Score! Someone’s going to put my music on TV and I get to keep my all my rights!” But hold on - it’s important to understand more about this situation.
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Entries in music placement (3)
After our recent post about getting music placed in video games, we had a bunch of requests to find out also about the same process for advertising. We spoke with James Alvich from MAS (Music and Strategy) who provides a full range of solutions for brands and advertising agencies including original composition, music supervision, licensing, talent procurement, and sponsorship packages. James has over 11 years experience in advertising, specializing in television, radio and online commercial production.
This post was written by James Aviaz and originally appeared on the Songtrust blog.
After getting our first listen to the upcoming Halo 4 soundtrack – as written by former Massive Attack producer Neil Davidge – it seemed the perfect time to give some insight into video game music and placements.
We spoke with Josh Kessler, VP of Business Development for Downtown Music’s licensing agency dms.FM. Josh has been involved with the placement of huge artists into games like FIFA Street, Saints Row, MLB 2K, and Guitar Hero.
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(Updated Feb 25, 2014)