Entries in Music (64)
For DIY musicians the old model of recording an album may no longer be relevant. Why make your fans wait, when you’ve spent so much time building that relationship. Release music more often to create more of a buzz, grow as a musician and keep your fans interested.
In a digital world where we have music such as Gangnam Style and ‘Friday’ by Rebecca Black… It’s hard not to observe that the music landscape has drastically changed in the last few decades because of the internet. But, is trying to create the next ‘viral hit’ impacting on the quality of the music of today?
Do you ever feel like modern society is like a million screaming kids with A.D.D. unleashed at a Chuckie Cheese?
We’re just bouncing off the walls, interrupting each other, there’s no order, we just go and fling ourselves into the next unconsciously interesting experience…
A successful artist was just an artist who did the right things, the right way, and didn’t quit.
I’ve never met a dumb musician. Seriously.
So is it the structure, the discipline, or the determination?
As technology becomes an ever increasing part of our daily lives, the way we interact with the things we label as entertainment evolve as well. Whether substituting regular cable for Netflix or curating a coveted music playlist with Spotify, the consumer is consciously changing the way companies market to them. With the focus of most marketing initiatives shifting from web 2.0 to the era of data collection and mobile, it should be noted that most marketing initiatives and the archaic ways we try to get fans or consumers to engage with the product should follow suit. It’s no longer okay to just have a Facebook page where posts are made on a somewhat normal basis or a Twitter account where a tweet lives for thirty seconds. The shift to mobile and data collection has seen an increase in how fans want to be not only engaged with but to have the content of engagement be compelling.
Defining what exactly is “quality” music is an age-old process that never comes to a conclusion. The music that one person loves, another hates, and vice-versa. But now it’s possible for an artist to use that to their advantage.
Imagine a painting that you really like. Imagine that you see that painting for the first time at an opening in an art gallery (think a fancy, somewhat pretentious art gallery…). You like the image, the colors, the technique, etc. You’re impressed. You love that painting.
It would look awesome in your living room, wouldn’t it? You have a chat with the artist, where she explains the concept and the process behind creating the painting, the materials used, and what it means to her. She tells a bit of her life story, and how and why she became a painter. You have a glass of wine; you discuss the painting with a few more people. They also like it.
Allegedly, Pandora now controls 3.6% of radio listening. This is an impressive figure, but, to me, a disturbing one. We’ve all spent the last few years touting how the Internet has changed music distribution and flattened the playing field so that everyone has equal access to distribution. Traditional terrestrial radio, with ever-shrinking playlists that contain almost new music certainly aren’t designed to appeal to a future audience, they are designed to grasp onto a shrinking past audience.
Every year there’s a rush in the music marketplace after one trend or another, and in the past year it’s been cloud services and the concept of ‘music as water’ subscription services. While the notion of selling music subscription like cable TV may be appealing at first glance, it is proving hard to monetize on for both the companies that launch such services and the content owners who participate in them. There are several reasons why I have always been very skeptical about the future of all-you-can-eat subscription services and cloud service models:
If you’re a musician or in a band that’s trying to get your music out to the world, your website is a valuable marketing tool. Your website helps your fans, bloggers, and journalists find out who you are, what you sound like, and where you’re playing. It’s important that your website contains content for all types of visitors, from fans - current and potential - to booking agents and media outlets. Below are ten essential elements that every band’s website should have.
This is a response to Ariel Hyatt’s recent post ‘The Musician’s Guide To Affordable, Effective Websites’. In this article, Ariel outlines the fact that all musicians should have a website, and goes on to detail how you can set one up on a tight budget. In this article however, I want to elaborate on some of the points she makes, and give you an alternative method to setting up a lot cost website. As I’m sure you know, there’s more then one way to skin a cat, and today I’m going to show you a method that has worked well for me.
I’ve already outlined step by step how to build a music website, but today I’m going to be looking at the reasoning behind each of these decisions, so you can yourself decide if they’re right for you. I will also be looking at the set up cost, so you will know how much something like this will set you back. Considering what it costs to get a ‘professional’ to set up a website for you, I’m sure you’ll be pleasantly surprised…
A few weeks ago Wired posed the question “Is YouTube Bad for Music?”. Their article asks if music fans’ access to almost limitless free music via YouTube is hurting revenue for artists by undercutting premium streaming services, and of course, iTunes/CD sales.
Later on, YouTube responded, stating that “Free Music Can Pay As Well As Paid Music”. YouTube retorted that their monetized views via AdSense and In-Video ads were putting millions of dollars into musicians’ pockets every month. (well, more accurately, into the record label exec’s pockets, but that’s a discussion for another article).
The more interesting debates seemed to happen on various music industry blogs who weighed in on the discussion with their own oped pieces.
This is not another one of those opinion pieces, this is a fact piece.
Yesterday I uploaded what I’m calling a “Video LP” for my album Erase This to YouTube. [watch it here] The Video LP consists of eleven different videos (one for each song on the album, and a personal introduction from myself), tied together by a YouTube playlist that will automatically roll through all eleven videos, in order, with the click of one button.
For music listeners and fans, the Video LP (LP referring to “long playing”, the name given to 12” vinyl records in the 40s) is a great format for sampling an entire album before making a purchasing decision. It’s similar to streaming the entire album on my website, but better. The Video LP format allows for on screen lyrics and all of the liner note artwork typically associated with CD and record sleeves. You won’t find that on most streaming mp3 players.
Additionally, because each song is its own YouTube video, songs can be favorited, commented on, embedded and shared easily, in a format that listeners/viewers are already familiar and comfortable with.
If you keep an eye out for the latest research on music consumption habits, you can use these statistics to help guide you in creating an effective sales and marketing plan for your music releases.
After all, that’s how the marketing department of a major record company would operate - basing their plans on the latest market research.
If you’re despairing at the idea of having to add market research to your “to do” list, don’t worry - there’s an easy way. Just google for Google Alerts, and set up a few alerts such as “music consumption research”, “music consumer survey”, or “music market research”. The latest research will just appear in your email inbox.
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(Updated January 13, 2016)