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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in new media (3)

Monday
Dec312012

Why Being On Oprah Was The Worst Day of My Life

Dream of your big “Break” ?  Think again….  This is the story of what happened to me when I went on the Oprah Show… Being on Oprah changed my perception of what I was doing for a living forever and marked the beginning of my long love affair with social media.  The story goes like this…

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Thursday
Dec152011

What Publicists Need From Musicians – Guest Post by Anne Leighton

Posted By: Michael Brandvold (Michael is a 20 year music marketing veteran who has worked with unsigned indie bands and international superstars. Michael owns Michael Brandvold Marketing a site dedicated to providing tips and advice for musicians.)

This is a guest post by Anne Leighton.

The best, savviest musicians listen to their publicist’s expertise.  Jethro Tull’s Ian Anderson and Tower of Power’s Emilio Castillo pay attention to what I tell them when I disagree, find a wrong fact in their bio, or if they NEED to do an interview during a vacation.  They also tell me when something needs to be fixed.  We’ve never had an argument.  Sure, we’ve all made mistakes that were based in misunderstood e-mails or my faulty research for an address. All my artists have missed interviews, but we rebound and reschedule.  We’re human.

Your publicist interfaces with you: the media, other world and industry tastemakers, or gatekeepers to get you more known in your career.

We work together.  Whether it’s you or Ian, artists have to realize the type of coverage (radio, print, TV, internet) they will receive in conjunction with where they are at the time of their album’s release.  If you’re at Lady Gaga’s level, most everyone will devote space and time to you.  If you had hits more than three to 40 years ago, selected national outlets might be interested, but chances lie more in local print and radio. If you’re still determined to wake up early in the morning, you could get some local TV coverage.

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Tuesday
Mar292011

The Facebook Dilemma: "New" Media, Just Like the "Old" Media

You can’t live without it.

And you can’t live with it, either.

In the past week, if you have been trying to access the Facebook page for The 1861 Project and wonder why you keep winding up at your own homepage, I have a tale of woe for you.  Bear with me here, it’s a bit of a shaggy dog story…

Two weeks ago I created a Facebook “Fan” page for The 1861 Project. Within the “page,” I added some features using a service called DamnTheRadio (DTR), which adds audio and video to a Facebook page, along with the option to lock some of the content behind the “Like” button.

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