Are you still not sending out newsletters to your fans? Studies prove you should be… Boston based research firm Chadwick Martin Bailey has completed a study that all musicians should know about. Here are the important highlights:
Three-quarters of web users are likely to share content with friends and family, and nearly half do so at least once a week. But while much social networking content is built around such shared items, most people still prefer to use email to pass along items of interest.
The study goes on to say:
Overall, 86% of survey respondents said they used email to share content, while just 49% said they used Facebook. Broken down by age, the preference for email is more pronounced, as users get older. And only the youngest group polled, those ages 18 to 24, reverses the trend, with 76% sharing via Facebook, compared with 70% via email.
So, if your audience is older than 24 you better be thinking about your newsletter strategy now! In conclusion the study says:
“Rather than focusing on sharing content they thought the recipients would find helpful or relevant (58%), most respondents cared more about what they thought was interesting or amusing (72%).
Here’s the entire study if you want to read it (with lots of pretty graphs too): http://bit.ly/b4dfcI
So, ask yourself: Are you including content in your newsletters that is interesting and amusing?