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Entries in nielsen (1)

Monday
Dec102012

What the 2012 Nielsen Social Media Report Means for Music Marketing

The world’s leading global communication and measurement company, Nielsen, just released their newest report, State of the Media: The Social Media Report 2012. While the continued growth of social media is no surprise, there are several new trends that musicians should be aware of.

First, there is the idea of “the global living room” or “social tv.” TV-watching has transformed into a new immediate and shared experience. Over 33% of Twitter users actively tweet about TV-related content, making it a shared experience on a larger scale. People especially love to engage real-time during broadcasted events. TV programs are responding by not only taking in the immediate feedback, but writers are adjusting scripts based on what trends, TV shows promote hashtags for viewers, and they sometimes broadcast live tweets (if appropriate for the program).

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