To get someone to visit your band’s website, they need to have the intent to do so – put in other words, they need to get something out of it for it to be worth their time, which is why “check out our website” is about as effective as saying “we don’t have a website” as there really is no incentive offered for them to do so.
However, assuming you’ve got that one covered (ie. you have some free downloads, or some awesome photos of your crowd from last nights gig, or maybe even some exclusive videos etc.) here are some techniques to get them to view that content from offline.
Here I’ve suggested five effective methods to take your fans from the real world to the virtual world of the net. Please chip in with your best tips on driving fans online from offline in the comments beneath this article!