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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

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Thursday
Jan262012

How to Open for a Major Artist/Band

There are a few ways to make sure you get to open for a major artist in town:

  1. Develop a consistent reputation with promoters in your area that you can pack out whatever venues you play. Part of getting this great buzz about your music is getting into local press or radio stations (usually with the help of a publicist), being proactive about promoting your shows, and demonstrating that you’d make a good fit for the show.
  2. Buy your way in. Either you’ll be asked to sell a minimum number of tickets (and pay the difference if you are short) or pay the performer up front.
  3. Enter a random contest that you have no control over (sometimes local promoters or radio stations have a contest for local artists to enter), but the results usually have to do deal with option #1 (how much of a buzz do you have).

The first option takes time, energy, and hard work. In the process, you’ll gain the respect of the local music industry. You’ll build true fans that will come to other shows, buy your merchandise, and support your career. It’s the equivalent of a business building solid, regular customers. If the act you’re opening for likes you, you’ll be invited to do future shows with them and they’ll probably encraouge their fans to support you.

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