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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in organization (4)

Tuesday
Jan312012

The Musicians’ Guide To Google – Hot Tips To Maximize Your Google Experience

Google, in my humble opinion, is the most amazing invention since anything else I can really think of. And Google is not just a big search engine, although it would still be awesome if that’s all it did.

Google has been offering a suite of incredibly powerful tools for years; way before ‘in the clouds’ become the next big thing for companies like Apple and Microsoft. And to make it even better, Google has recently created a platform for musicians that offers even further tools that will help independent musicians all over the world to thrive in the digital world.

Google is, quite simply, a portal that truly puts all of the worlds electronic information at your fingertips – there’s a good reason why the word “Google” has become synonymous with searching online.

Here are 9 Hot Tips designed to help you through all of Google’s awesomeness and use it to your benefit.

Click to read more ...

Wednesday
Jan112012

Artistic Efficiency: How to Create More and Get Out of Your Own Way

Eight years ago, I left college with a Bachelor’s Degree in Music. Untested and honestly, quite naive, I spent the next three years using money from designing websites freelance to ineffectively tour as an artist around the country, gigging myself into over $6k of high interest credit card debt. Embarrassed and defeated, I stopped writing, I stopped playing music outside of my home, and my answer to “what do you do?” begrudgingly changed from music to websites.
 
Fast forward to today and I’ve been debt free for over 2 years.  Within that time, I self-funded my own full-length record from cash and recently started a music marketing company to promote independent artists. I took 2 months, wrote/recorded and shot a video for one song a week about anything my blog readers submitted and released them all for FREE, and I’m currently in the process of booking the most extensive tour I’ve ever played.
 
How did I do it? I want to show you and show that you can too with 5 simple rules.

Click to read more ...

Monday
Aug222011

10 Stupid Album Release Screw Ups

I’m filling in on bass for a band that’s gearing up to release their new CD. When filling in for a band, I try to take a back seat on the band’s business. However, I sometimes just cannot keep my big mouth shut. In this case, the guys were discussing details of their upcoming CD release, and I had to chime in. Here’s a rant based on both my experience with my former band and quite a few drunken conversations with various bands over the years.

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Monday
Oct042010

Dividing Ownership in a Group Project

This post contains suggestions on how to effectively divide ownership in a group project - prior to taking on the burden of launching and operating a legal corporation.
 
The tasks within this post may seem like a lot of work.  However the process described below is essential to building a motivated organization…regardless of the legal structure (and legal minds) you employ.
 
If you are working with equals that you know and trust, the group should be able to read this document, negotiate the items on the ownership earn-in spreadsheet, and then construct a signed letter of intent in under three hours; it doesn’t get much easier than that.
 
Fictional scenario:  a group of professionals are about to create and promote a new media website that will attract and entertain a slice of humanity; as visitors come to this website, the business goals will be to convert visitors into fans (subscribers and repeat visitors), and then to eventually sell something that has perceived value to a percentage of the fan base. 
 
Everyone involved desires to protect their investment (time, money, art, etc.) and to preserve their ownership rights until the day arrives when the group decides to turn the project into a real company.  The following is a list of people involved in the (fictional) project and a brief description of the assets that each person proposes to contribute to the project:

Click to read more ...